Qureos Mentor

Tata CLiQ Fashion

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 Job Summary:
 
 
 
 Tata CLiQ is seeking a dynamic and detail-oriented Assistant Manager &ndash; ATL &amp; BTL Marketing &amp; Packaging Procurement to drive the end-to-end sourcing and procurement of marketing services. This role requires a deep understanding of media buying, creative services, experiential marketing, and agency management. The ideal candidate will partner with cross-functional teams and external vendors to ensure cost-effective, compliant, and efficient marketing procurement while maintaining brand standards.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 1. End-to-End Sourcing of Marketing Services
 
 
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 Manage procurement across Above-the-Line (ATL) channels: TV, radio, cinema, digital video, print (newspapers/magazines), and outdoor (OOH, hoardings, transit media).
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 Lead Below-the-Line (BTL) sourcing activities including in-store branding, events, retail activations, brand merchandising, influencer marketing, and sampling campaigns.
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 2. Marketing Agency Management
 
 
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 Identify and onboard creative, media, and activation agencies via structured RFI/RFP processes.
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 Negotiate retainer and project-based contracts for creative services, media planning/buying, and campaign execution.
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 Develop and maintain preferred vendor rosters ensuring competitive pricing and service quality.
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 3. Digital Marketing Procurement
 
 
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 Collaborate with digital teams to procure SEO/SEM, performance marketing, content creation, and digital production partners.
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 Ensure procurement strategies are aligned with digital campaign calendars and media planning cycles.
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 4. Print &amp; Production Services
 
 
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 Source and manage vendors for marketing collaterals like flyers, posters, POSMs, standees, and branded giveaways.
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 Handle procurement of photo/video production services for campaigns and brand storytelling.
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 </ul>
 
 
 5. Event &amp; Activation Procurement
 
 
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 Procure services for store launches, pop-up events, experiential marketing, exhibitions, and BTL activations.
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 Lead vendor selection, rate negotiations, contract compliance, and performance reviews.
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 6. Marketing Budget &amp; Spend Control
 
 
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 Collaborate with Finance and Marketing to manage budget utilization, cost optimization, and adherence to planned spends.
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 Monitor agency billings, validate invoices, and ensure timely vendor payments.
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 7. Contracting &amp; Compliance
 
 
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 Oversee complete contract lifecycle: drafting, legal vetting, renewals, and archival.
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 Ensure vendor compliance with brand guidelines, IP rights, data protection, and Tata Group ethical procurement standards.
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 8. Stakeholder Engagement
 
 
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 Act as a strategic partner to brand, category, and digital marketing teams.
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 Provide market intelligence on industry trends, agency performance, rate benchmarks, and procurement best practices.
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 9. Packaging Procurement
 
 
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 Lead procurement of primary, secondary, and tertiary packaging materials including boxes, mailers, tamper-proof bags, tissue wraps, stickers, tapes, and inserts.
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 Partner with Operations, Design, and SCM teams to align packaging specs with brand identity, functionality, and sustainability goals.
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 Monitor supplier capacity, cost competitiveness, quality assurance, and eco-friendly material adoption.
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 Ensure on-time availability of packaging inventory to support order fulfillment cycles and peak season demand.
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 Qualifications &amp; Experience:
 
 
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 Bachelor's degree in Business, Marketing, Mass Communication, or related field. MBA preferred.
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 6&ndash;8 years of relevant experience in marketing procurement or marketing operations, ideally within e-commerce, FMCG, retail, or advertising sectors.
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 Solid understanding of ATL/BTL channels, digital marketing, agency ecosystems, and vendor management.
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 Experience in RFP management, contract negotiation, and marketing budget control.
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 Skills &amp; Competencies:
 
 
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 Strong commercial acumen and negotiation skills.
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 Proficient in marketing procurement processes, cost benchmarking, and sourcing tools.
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 Excellent communication, stakeholder management, and collaboration abilities.
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 Attention to detail, problem-solving mindset, and ability to manage multiple projects simultaneously.
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 Familiarity with SAP or similar procurement platforms is an advantage.
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Assistant Manager- Procurement

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Tata CLiQ Fashion

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Assistant Manager- Procurement