Qureos Mentor

Tata Consumer Products

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 Key Deliverables in this role:
 
 
 
 
 
 Financial Outcomes:
 
 
 
 
 
 Marketing Strategy &amp; Execution:
 
 
 
 
 
 - Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.
 
 
 
 
 
 - Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.
 
 
 
 
 
 Drive Portfolio Expansion:
 
 
 
 
 
 - Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.
 
 
 
 
 
 Customer Service:
 
 
 
 
 
 - Strategize action around Consumer Empathy
 
 
 
 
 
 - Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.
 
 
 
 
 
 - Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration
 
 
 
 
 
 - Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO
 
 
 
 
 
 - Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.
 
 
 
 
 
 - Work closely with Shopper &amp; Trade Marketing, Sales teams to analyze sales &amp; market data to develop &amp; deliver relevant initiatives.
 
 
 
 
 
 - Monitor &amp; influence demand forecasting and adapt plans on the portfolio as required.
 
 
 
 
 
 - Lead Cost Savings/Gross margin actions through process improvement.
 
 
 
 
 
 Internal Processes:
 
 
 
 
 
 - Brand Communication, Media Strategy &amp; Planning
 
 
 
 
 
 - Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
 
 
 
 
 
 - Work with Consumer &amp; Market Insight teams to monitor, analyses &amp; evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.
 
 
 
 
 
 - Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.
 
 
 
 
 
 - Support Inventory optimization projects.
 
 
 
 
 
 Innovation and Learning:
 
 
 
 
 
 - Leading Digital Transformation &amp; People agenda
 
 
 
 
 
 - Driving innovation that increases penetration or premiumization or sales
 
 
 
 
 
 - Drive digital transformation within the brand teams to improve process and efficiency
 
 
 
 
 
 Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital &amp; PR agencies) by
 
 
 
 
 
 - Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.
 
 
 
 
 
 - Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.
 
 
 
 
 
 - Review plans on an ongoing basis (including spends) to adapt as required.
 
 
 
 
 
 - Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.
 
 
 
 
 
 - As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.
 
 
 
 
 
 - Work with diverse team and cultures spanning India.
 
 
 
 
 
 Critical success factors for the Role:
 
 
 
 
 
 - MBA with 12-14 Years of overall experience
 
 
 
 
 
 - Ideal experience of 4-5 years in brand management
 
 
 
 
 
 - Mandatory requirement of 2-3 years of sales/ trade marketing experience
 
 
 
 
 
 - Proven track record for developing B2C growth marketing strategies that deliver tangible business results
 
 
 
 
 
 - Strong analytical skills and data-driven thinking
 
 
 
 
 
 Desirable success factors for the Role:
 
 
 
 
 
 - Good communication skills and stakeholder management capabilities
 
 
 
 
 
 - Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
 
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Associate Director, Marketing

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 At Tata Consumer Products Ltd, we stand #Forbetter &ndash; Planet, Sourcing, Nutrition, Communities. And
 
 
 #ForBetter Opportunities &hellip;. Here&rsquo;s an exciting one!
 
 
 
 
 The key objective of this role is to drive innovation and scientific excellence in Beverages and
 
 
 RTD business to advance research and development efforts and foster strategic collaborations and lead the
 
 
 scientific vision to achieve breakthroughs in our R&amp;D initiatives.
 
 
 
 
 
 This position operates within a platform-based research vertical designed to drive innovation and scientific rigor across Ta
 
 ta Consumer Products&rsquo; Beverages and RTD business
 
 .
 
 The Assistant Manager &ndash; Product Science will be responsible for leading research initiatives that span multiple product categories, technologies, and consumer segments
 
 
 
 
 
 
 Financial Outcomes
 
 
  Revenue Growth:
 
 
 Drive top-line growth by leveraging scientific expertise to develop innovative beverages and RTD
 
 
 products, processes, and applications that expand market share and unlock new revenue
 
 
 streams for the beverages and RTD business.
 
 
  Profitability Enhancement:
 
 
 Align all research initiatives with the company&rsquo;s profitability targets, ensuring that investments
 
 
 in scientific innovation deliver measurable financial returns and contribute positively to the
 
 
 bottom line.
 
 
  Risk Mitigation &amp; Regulatory Compliance:
 
 
 Proactively identify, assess, and manage risks associated with research, product development,
 
 
 claims and communication. Ensure all activities adhere to regulatory requirements, thereby
 
 
 minimizing potential financial liabilities or setbacks.
 
 
 Customer Service
 
 
  Innovation Partnerships:
 
 
 Collaborate with universities and research institutes to identify and pursue innovation
 
 
 opportunities that address evolving customer needs and market trends.
 
 
  Analytical Excellence:
 
 
 Work closely with Analytical Sciences teams to develop new analytical methodologies as
 
 
 required, ensuring robust product claims and supporting high standards of customer trust and
 
 
 satisfaction.
 
 
  External Liaison:
 
 
 Liaise with regulatory agencies such as FSSAI and other relevant industry bodies on technical
 
 
 matters, ensuring compliance and proactively addressing customer safety and quality
 
 
 concerns.
 
 
 Internal Processes
 
 
  Develop proper Internal Systems and Procedures and ensure proper documentation of all the
 
 
 scientific and technical work carried out by the team.
 
 
  Ensure IP protection of all the work technical work and cover them by filing patents as and when
 
 
 necessary.
 
 
  Execute technical dossier for handing over to internal R&amp;D stakeholders once project is agreed
 
 
 to move into innovation funnel.
 
 
 Innovation and Learning
 
 
  To develop and implement the Science support strategy for TCPL business categories:
 
 
  Generate new science led ideas leading to larger business opportunities.
 
 
  Develop strategy for new opportunities and develop platforms for disruptive innovation through
 
 
 science and technology.
 
 
  Support in developing business strategy by providing scientific &amp; technical inputs and ensure
 
 
 that necessary infrastructure is in place for successful implementation of strategy.
 
 
  Drive, execute and deliver innovation-based products in the Beverages and RTD category.
 
 
 Internal
 
 
 What are the Critical success factors for the Role?
 
 
 
 
 Need a postgraduate in life science/ food technology/Nutrition stream. Preferably with 8-10 years of experience in F&amp;B industry.
 
 
 
  Should have delt with scouting research publications and extracting relevant information, evaluate quality of research and assign weightage to specific publications.
 
 
  Should be able to identify specific analytical evaluations needed for moving forward on a project and understand the pros and cons of these evaluations.
 
 
  Candidate must have hands on experience in liaising with reputed academic institutions and labs.
 
 
 What are the Desirable success factors for the Role?
 
 
  Good understanding of Patent scan and international patents.
 
 
  Managing research, claims, analytical needs of a high growth space category.
 
 
  Experience and manage working with cross functional teams with varied expertise and demands
 
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Assistant Manager - Product science (R&D)

Join Tata Consumer Products and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Tata Consumer Products

ABOUT_COMPANY

Associate Director, Marketing

Assistant Manager - Product science (R&D)