Qureos Mentor

TechSea

<div>
 
 
 Location:
 
 On-site - Valencia Town, Lahore
 
 
 
 Job Timing:
 
 7:00 pm &ndash; 4:00 am (PST)
 
 
 
 Employment Type:
 
 Full-Time
 
 
 
 
 
 
 About TechSea:
 
 
 
 
 
 
 
 T
 
 echSea is a rapidly growing
 
 SaaS based IT
 
 and Career Services company based in the United States, with operations in both Pakistan and the U.S. We serve both B2C and B2B clients, have a diverse client base in the U.S. Our commitment is to push the boundaries of technology while delivering exceptional services to our customers. We invite you to join us as we continue to grow and innovate.
 
 
 
 
 
 
 Position Overview:
 
 
 
 
 
 
 We&rsquo;re looking for a
 
 Digital Marketing Lead
 
 with
 
 5+ years of B2C digital marketing experience
 
 to own and execute our
 
 digital marketing strategy.
 
 This role is ideal for a
 
 creative and data-driven marketer
 
 with a passion for
 
 consumer SaaS products
 
 who thrives in a fast-paced,
 
 startup environment.
 
 
 
 You&rsquo;ll lead campaigns across
 
 Meta, Google, TikTok
 
 , and
 
 other platforms
 
 , manage
 
 UGC partnerships
 
 , and collaborate with internal teams to drive
 
 customer acquisition and engagement.
 
 If you have a
 
 keen eye for design, copy, and video content
 
 and love
 
 testing new ideas to optimize performance
 
 , we want to hear from you!
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Campaign Management
 
 
 <ul>
 <li>
 Lead, manage, execute, and optimize
 
 paid media campaigns
 
 across
 
 Meta (Facebook/Instagram), Google, TikTok
 
 , and other emerging platforms.
 </li>
 <li>
 Manage budgets to ensure
 
 maximum ROI
 
 and
 
 scalable growth.
 
 </li>
 <li>
 Stay ahead of
 
 digital marketing trends
 
 to keep our campaigns innovative and impactful.
 </li>
 </ul>
 
 
 
 
 
 Creative Direction
 
 
 <ul>
 <li>
 Oversee the creation of
 
 high-quality marketing assets
 
 across video, copy, and design.
 </li>
 <li>
 Collaborate with
 
 internal and external teams
 
 to ensure brand consistency across all digital channels.
 </li>
 <li>
 Write
 
 compelling, conversion-focused copy
 
 for landing pages, ads, and emails.
 </li>
 </ul>
 
 
 
 
 
 UGC Partnerships
 
 
 <ul>
 <li>
 Identify and manage
 
 content creators and influencers
 
 to build a steady pipeline of
 
 user-generated content (UGC)
 
 .
 </li>
 <li>
 Launch
 
 creative content initiatives
 
 that drive engagement and improve conversion rates.
 </li>
 </ul>
 
 
 
 
 
 Webinars &amp; Events
 
 
 <ul>
 <li>
 Plan, promote, and execute
 
 webinars
 
 to
 
 educate
 
 and
 
 engage prospective users.
 
 </li>
 <li>
 Use
 
 data-driven insights
 
 to continuously improve the
 
 effectiveness
 
 of events.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Optimization
 
 
 <ul>
 <li>
 
 Monitor key performance metrics
 
 (CTR, CPA, CVR) and provide
 
 actionable insights
 
 to optimize future campaigns.
 </li>
 <li>
 Conduct
 
 A/B testing
 
 on landing pages, ads, and emails to drive performance improvements.
 </li>
 </ul>
 
 
 
 
 
 Project Management &amp; Collaboration
 
 
 <ul>
 <li>
 Use
 
 ClickUp (or similar tools)
 
 to manage campaigns and ensure projects are delivered on time.
 </li>
 <li>
 Work closely with
 
 product, sales, and operations teams
 
 to align marketing strategies with overall business goals.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Tools
 
 
 
 To succeed in this role, you&rsquo;ll need a
 
 blend of creativity and technical know-how
 
 , as well as proficiency in the following tools and platforms:
 
 <ul>
 <li>
 
 HubSpot
 
 : CRM and marketing automation
 </li>
 <li>
 
 Canva and Adobe Suite
 
 : Design and asset creation
 </li>
 <li>
 
 Zoom Webinars
 
 : For hosting live events
 </li>
 <li>
 
 Google Analytics
 
 : Campaign performance tracking
 </li>
 <li>
 
 SEO
 
 : Strategies to improve organic search visibility
 </li>
 <li>
 
 Figma
 
 : Collaborative design tool
 </li>
 <li>
 
 Descript
 
 : Video and audio editing
 </li>
 <li>
 
 Hootsuite
 
 : Social media scheduling and analytics
 </li>
 <li>
 
 Facebook Ads Manager
 
 : Paid social media campaign management
 </li>
 <li>
 
 Go High Level
 
 : Lead management and marketing automation
 </li>
 <li>
 
 ClickUp
 
 : Task and project management
 </li>
 <li>
 
 ChatGPT (or similar AI tools)
 
 : For content creation and optimization
 </li>
 </ul>
 
 
 
 
 
 Experience &amp; Qualifications
 
 
 
 We&rsquo;re looking for someone who has:
 
 <ul>
 <li>
 
 5 or 5+ years
 
 in
 
 B2C digital marketing
 
 , with a focus on
 
 paid media and campaign optimization.
 
 </li>
 <li>
 Proven experience in
 
 marketing consumer SaaS products
 
 , particularly
 
 subscription services.
 
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, or a related field, or equivalent experience.
 </li>
 <li>
 Strong
 
 project management skills
 
 with the ability to balance
 
 creative ideas
 
 with
 
 data-driven decision-making.
 
 </li>
 <li>
 Excellent
 
 written and verbal communication skills
 
 to engage both
 
 US and international audiences.
 
 </li>
 <li>
 A
 
 self-starter
 
 who is comfortable working independently in a
 
 remote environment.
 
 </li>
 <li>
 Experience with
 
 webinar strategy and execution
 
 to drive
 
 customer acquisition and engagement.
 
 </li>
 </ul>
 
 
 
 
 
 Preferred Qualifications
 
 
 
 
 
 <ul>
 <li>
 Familiarity with affiliate marketing and partnership strategies.
 </li>
 <li>
 Experience with
 
 A/B testing tools
 
 and
 
 conversion rate optimization (CRO).
 
 </li>
 <li>
 Knowledge of
 
 emerging digital marketing platforms
 
 to explore new growth opportunities.
 </li>
 </ul>
</div>

Digital Marketing Lead (B2C Focus)

Join TechSea and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

TechSea

ABOUT_COMPANY

Digital Marketing Lead (B2C Focus)