Qureos Mentor

Techniline Electronics

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 Company Description&nbsp;
 
 
 
 
 Techniline
 
 is a Dubai-based distributor and technical solutions partner in
 
 Pro Audio (AV)
 
 ,
 
 PA/PAVA (ELV)
 
 , and
 
 Music Instruments &amp; Recording/Production Equipment
 
 . For
 
 31 years
 
 , we&rsquo;ve served the
 
 GCC, Middle East &amp; Africa
 
 , representing a portfolio of international manufacturers. We run a
 
 dual-brand model
 
 :
 
 Techniline
 
 for B2B distribution and project enablement, and
 
 MusicMajlis
 
 &mdash;our retail
 
 e-commerce
 
 platform&mdash;for consumers and creators.&nbsp;
 
 
 &nbsp;
 
 
 
 Role Description&nbsp;
 
 
 
 We&rsquo;re hiring a
 
 hands-on Marketing Manager (Individual Contributor)
 
 to rebuild and run the growth engine across
 
 Techniline
 
 (B2B distribution &amp; projects) and
 
 MusicMajlis
 
 (B2C). Based on-site in Dubai, you&rsquo;ll own the day-to-day execution end-to-end: performance marketing and analytics,
 
 SEO/AEO and website product ownership
 
 , a practical content calendar,
 
 channel/manufacturer coordination
 
 across the GCC, and
 
 CRM/lead hygiene
 
 with reactivation. You&rsquo;ll align promotions with Purchasing/Sales, produce
 
 sales enablement and project case studies
 
 , and activate LinkedIn for our sales team and CEO. This is a builder&rsquo;s role&mdash;high ownership, weekly WBR cadence, clear KPIs&mdash;working directly with the CEO and our multimedia designer, and coordinating niche vendors (web dev, technical SEO) only where needed.&nbsp;
 
 
 &nbsp;
 
 
 
 Responsibilities&nbsp;
 
 
 
 
 Demand &amp; performance:
 
 Own media plan &amp; budget (MM + TLE); run Google Search/Shopping, META Ads, build GA4/GSC dashboards; weekly ROAS/CAC/MQL reporting and test iteration.&nbsp;
 
 
 
 Web, SEO &amp; AEO ownership:
 
 Develop and execute the SEO roadmap; publish landing/brand/solution pages; handle on-page; lead technical SEO (with web dev) and off-page/link-building (external); act as product owner for websites.&nbsp;
 
 
 
 Content &amp; social:
 
 Own the monthly content calendar (TLE + MM); ship posts, emails, and WhatsApp campaigns with product specialists and the multimedia designer; orchestrate distribution across LinkedIn/IG/FB and partner channels.&nbsp;
 
 
 
 Channel &amp; partner marketing:
 
 Develop and execute channel marketing for resellers &amp; system integrators&mdash;recruit, enable (one-pagers, decks, proposal pack), and activate via co-op/co-branded campaigns to drive pipeline and sell-through.&nbsp;
 
 
 
 Vendor/manufacturer coordination:
 
 Orchestrate launches, global/brand campaigns, and joint trainings/events/roadshows with manufacturers; own MDF/co-op planning, and reporting..&nbsp;
 
 
 
 Promotions &amp; merchandising:
 
 Align with Sales &amp; Purchasing on inventory/target-based promotions.&nbsp;
 
 
 
 Lead management &amp; reactivation:
 
 Steward capture and data quality in Zoho CRM; run lead-gen, and quarterly database reactivation sprints (human + AI).&nbsp;
 
 
 
 Social selling &amp; founder brand:
 
 Activate the sales team on LinkedIn (weekly posts/reposts) and ghostwrite short CEO posts/videos; run proactive engagement&nbsp;
 
 
 
 Measurement &amp; cadence:
 
 Publish post-campaign/event reports within 7 days (wins, issues, actions); maintain a test backlog; lead a weekly WBR rhythm.&nbsp;
 
 
 &nbsp;
 
 
 &nbsp;
 
 
 
 Requirements&nbsp;
 
 
 
 
 4&ndash;7 years hands-on
 
 in digital/growth (B2B preferred) with
 
 GA4, Google Ads (Search/Shopping), LinkedIn Ads, GSC/GMC
 
 ; fluent in ROAS/CAC/MQL metrics.&nbsp;
 
 
 
 SEO/AEO ownership:
 
 evidence of non-brand growth/top-3 rankings; on-page +
 
 link-building
 
 ; coordination of
 
 technical SEO/CWV
 
 with developers.&nbsp;
 
 
 
 Conversion content:
 
 landing-page copy &amp; wireframing,
 
 blogs/SEO pages
 
 , basic A/B testing; clear briefs and QA for writers/designers; CMS familiarity (
 
 Shopify/WordPress
 
 ).&nbsp;
 
 
 
 Channel/field marketing:
 
 reseller/SI recruitment &amp; enablement,
 
 MDF/co-op
 
 campaigns, webinars/roadshows with manufacturers; post-event ROI tracking.&nbsp;
 
 
 
 CRM/data stewardship:
 
 
 Zoho
 
 (or similar) for lead standards, dedupe/enrichment, routing SLAs; experience running
 
 reactivation
 
 (human + AI) with measurable outcomes.&nbsp;
 
 
 
 Vendor management &amp; cadence:
 
 crisp briefs/QA for web dev, SEO/link-builders; disciplined weekly reporting and post-campaign reviews.&nbsp;
 
 
 
 Operating style:
 
 execution-first IC (&ge;70% hands-on), fast iteration, clear communication, ownership end-to-end.&nbsp;
 
 
 &nbsp;
 
 
 
 Nice to have:
 
 AV/ELV or audio industry exposure.&nbsp;
 
 
 &nbsp;
 
 
 
 Why join us&nbsp;
 
 
 
 
 Build, not just manage:
 
 Own campaigns, landing pages, enablement, and partner programs&mdash;end to end.&nbsp;
 
 
 
 Real regional scope:
 
 Middle East, Africa, Western Asia&mdash;based from a high-velocity
 
 Dubai
 
 hub.&nbsp;
 
 
 
 Legacy + pace:
 
 
 31 years
 
 in the market with a lean, execution-first culture.&nbsp;
 
 
 
 Work with global brands:
 
 Coordinate co-branded launches, trainings, and roadshows with
 
 50+ manufacturers
 
 .&nbsp;
 
 
 
 Direct line to decisions:
 
 Weekly WBR cadence;
 
 CEO access
 
 ; fast iteration.&nbsp;
 
 
 
 Career runway:
 
 Prove impact &rarr; build processes &rarr;
 
 grow into Head of Marketing
 
 as we scale.&nbsp;
 
 
 
 Merit rewards:
 
 Performance-linked bonus and ongoing upskilling (tools, playbooks, events).&nbsp;
 
 
 UAE Visa, Health Insurance, Workmens Compensation Insurance (Injury/Life), Festive Bonuses&nbsp;
 
 
 &nbsp;
 
 
 Full Time&nbsp;
 
 
 On-Site: Port Saeed, Dubai, UAE&nbsp;
 
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Marketing Manager

Join Techniline Electronics and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Techniline Electronics

ABOUT_COMPANY

Marketing Manager