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Texas Medical Association

<div>DIVISION Marketing and Communications 

SUPERVISOR Vice President, Marketing and Communications 


BASIC FUNCTION 


TMA&rsquo;s Director of Digital Marketing will oversee the organization&rsquo;s digital marketing strategy to drive brand awareness, customer engagement, and revenue growth. This position will lead the development and execution of digital marketing strategies to enhance brand visibility, generate leads, and achieve business objectives. This role involves managing a team, overseeing campaigns across multiple digital channels, and leveraging data analytics to optimize performance. 


MAJOR RESPONSIBILITIES/TASKS 

<div>
<ul><li>Oversee TMA clients by establishing annual marketing plans and executing all deliverables (digital and traditional tactics) on time and on budget quarterly.</li></ul>
<ul><li>Develop and implement comprehensive digital marketing strategies aligned with business goals.</li></ul>
<ul><li>Oversee marketing campaigns across all TMA channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.</li></ul>
<ul><li>Manage and mentor a team of digital marketing professionals.</li></ul>
<ul><li>Analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms to drive data-informed decisions.</li></ul>
<ul><li>Collaborate with cross-functional teams (e.g., membership, advocacy, conference management) to ensure cohesive brand messaging.</li></ul>
<ul><li>Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.</li></ul>
<ul><li>Manage budgets, allocate resources, and report on ROI to senior leadership.</li></ul>
<ul><li>Ensure compliance with brand guidelines.</li></ul>
<ul><li>Perform other related duties as directed or required.</li></ul></div> 


SUPERVISORY RESPONSIBILITY

General supervision of support staff. 


INDEPENDENCE/SUPERVISION RECEIVED

Duties are performed independently to achieve assigned objectives; however, methods and procedures may not be specifically defined. Employee may be required to develop or research appropriate methods and procedures to be used. 

GENERAL QUALIFICATION REQUIREMENTS 


Knowledge and Experience
<ul>
<li>Requires bachelor&rsquo;s degree in marketing, business, communications, or a related field (Master&rsquo;s preferred).</li>
<li>7+ years of experience in digital marketing, with at least 3 years in a leadership role.</li>
<li>Proven track record of managing successful digital campaigns with measurable results.</li>
<li>Expertise in SEO, PPC, social media platforms, email marketing, and content strategy.
<ul><li>Proficiency with analytics tools (e.g., Google Analytics, Tableau) and marketing automation platforms (e.g., Hubspot).</li>
<li>Strong leadership, project management, and communication skills.</li>
<li>Ability to thrive in a fast-paced environment and adapt to changing priorities.</li>
</ul>
</li></ul>Skills and Abilities
<ul>
<li>Experience with A/B testing, conversion rate optimization, and UX principles.</li>
<li>Knowledge of HubSpot, HTML/CSS, CMS platforms, or basic graphic design tools.</li>
<li>Familiarity with AI-driven marketing tools or predictive analytics.</li></ul> 


The purpose of a job description is to describe the overall function and general responsibilities of a job. Job descriptions are used in hiring and training and to provide employees with a better understanding of employer expectations. Descriptions are revised as job responsibilities change.</div>

Director, Digital Marketing

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Texas Medical Association

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Director, Digital Marketing