Qureos Mentor

The Howard Company, Inc

The Howard Company, Inc. is the nation&rsquo;s leading branding signage and technology provider. As an employee-owned company, we have built our reputation by providing first-class customer service through our consultative process, a broad product line, and customization to fulfill our clients&rsquo; needs. Our primary goal is to connect our customers with their customers by providing customization, consultative selling and providing a broad range of products.Why Work for US?<ul><li>100% Employee-owned</li><li>Opportunities for advancement and promotions from within</li><li>Known as a leader in our field</li><li>Work-life balance</li><li>Work culture committed to upholding our core values</li><li>Generous benefit and compensation plans</li><li>Established and growing client base</li><li>Leadership team committed to the growth and success of the company and all team members</li></ul>We&rsquo;re looking for a Marketing Specialist who&rsquo;s excited to turn data into action! In this role, you&rsquo;ll support campaigns, analyze results, and help uncover insights that drive smarter marketing decisions. It&rsquo;s a great opportunity for someone early in their career who loves mixing creativity with analytics and wants to grow their skills while making an impact on our brand&rsquo;s success.Key Responsibilities:<ul><li>Data Analysis &amp; Reporting: Collect, analyze, and interpret data from multiple channels (social media, email, website, and CRM) to measure campaign performance and identify actionable insights for continuous improvement.</li><li>HubSpot Page Development: Build and maintain landing pages and website modules using HubSpot CMS. Leverage fundamental HTML, CSS, and JavaScript knowledge to customize layouts, update content, and ensure a cohesive, on-brand user experience.</li><li>AI Engine Optimization (AEO): Implement AEO strategies&mdash;including prompt engineering and structured content techniques&mdash;to increase visibility in AI-driven search and discovery platforms.</li><li>CRM Data Health &amp; Management: Oversee CRM data integrity by auditing, cleansing, and standardizing information to enhance segmentation, lead quality, and overall data reliability.</li><li>Campaign Management: Support the planning, execution, and optimization of data-driven marketing campaigns across various channels, ensuring alignment with organizational goals.</li><li>Customer Journey Analytics: Evaluate CRM and behavioral data to uncover trends, refine audience segmentation, and improve engagement throughout the customer lifecycle.</li><li>Content Performance Monitoring: Track, evaluate, and report on content effectiveness across digital platforms (blogs, social, email) and recommend improvements based on performance metrics.</li><li>Cross-Functional Collaboration: Partner with sales, product, and design teams to align marketing initiatives with broader business objectives and ensure consistent messaging.</li><li>Compliance &amp; Accountability: Uphold company policies and perform additional marketing and data-related duties as needed.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Data Science, or a related field.</li><li>1-3 years&rsquo; experience in a marketing role, including internships, focusing on data analysis.</li><li>Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing) and tools such as Google Analytics, HubSpot, or similar CRM.</li><li>Experience with data analysis tools (e.g., Excel, SQL, Google Analytics, or similar).</li><li>Excellent analytical skills and the ability to translate data into actionable insights.</li><li>Strong organizational and project management skills.</li><li>Excellent communication skills, both written and verbal.</li><li>Ability to work independently and in a team-oriented environment.</li></ul>Preferred Skills<ul><li>Familiarity with A/B testing and marketing automation tools.</li><li>Experience with visualization tools (e.g., Tableau, Power BI) is a plus.</li><li>Knowledge of basic coding (e.g., SQL, Python) for deeper data analysis is a bonus.</li></ul>Job Type: Full-timePay: $20.00 - $24.00 per hourExpected hours: 40 per weekBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>What are your salary expectations? </li><li>Please provide an email address where we can reach out to you. </li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Marketing: 1 year (Required)</li></ul>Ability to Commute:<ul><li>Brookfield, WI 53045 (Required)</li></ul>Work Location: In person

Marketing Specialist – Data Focus

Join The Howard Company, Inc and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

The Howard Company, Inc

ABOUT_COMPANY

Marketing Specialist – Data Focus