Qureos Mentor

The Kendall Group

<div><div><b>Marketing Operations Manager</b></div>
<div></div><div><b>About The Kendall Group</b></div>
<div>The Kendall Group seeks a talented, creative, self-motivated individual for our Marketing Operations Manager position. The Kendall Group is comprised of eight divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.</div>
<div></div><div><b>Why The Kendall Group?</b></div>
<div>Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you&rsquo;ll have opportunities to learn and grow while being coached and mentored along the way. We&rsquo;re that company where people stay! We&rsquo;re proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you&rsquo;ll work alongside incredible people who care about your success.</div>
<div></div><div><b>Role Summary: </b>Reporting to the Marketing Manager, the Marketing Operations Manager is metrics-focused and integral to optimizing and accelerating Marketing output and impact, from planning and budgeting to data analysis and reporting. In this role, you will design, develop, and maintain core operations workflows, processes, and technologies that support efficiencies, collaboration, and communication within the department and across stakeholder teams. You will lead a team that oversees the marketing project pipeline, event execution, key programs, and request/asset distribution channels. Hybrid remote work options available.</div>
<div></div><div><b>Exciting work you will do:</b></div>
<div>The essential duties and responsibilities of the Marketing Operations Manager will consist of, but are not limited to, the following:</div>
<ul><li>As a leader, model the following behaviors with your team:
<ul><li>Provide leadership, direction, growth, and mentoring</li>
<li>Adhere to our company values of Success Beyond the Sale, Partnership as a Promise, We Do What We Say, Legacy of Impact, and Purpose-Driven Progress</li>
<li>Invest in self-growth through participating in continuous improvement, learning, and development</li>
</ul></li><li>Support Marketing&rsquo;s success by running the day-to-day operations and bridging the gaps between strategic planning and tactical execution and results sharing with key stakeholders</li>
<li>Lead, document, and continuously improve project management processes, from initial request, and distribution to sales/stakeholders to archiving assets/info, with a focus on effective handoff between Marketing Communications, other internal teams, and external vendors, as needed</li>
<li>Monitor progress and troubleshoot issues with project flow, identify dependencies, gaps and risk factors that impact project completion</li>
<li>Manage the internal communication request channel, acting as the front line of communication, entering approved projects into the project management tool, assigning to appropriate team members</li>
<li>Own the ongoing documentation of The Kendall Group marketing plan &ndash; working across functions in the Marketing Team to ensure the accuracy of the plan, timely status updates of projects, and visibility to sales leadership</li>
<li>Actively monitor, analyze, and report on the impact of marketing through contribution to conversions, engagement, and customer acquisition</li>
<li>Ensure that marketing measurement drives review of campaign performance across digital and offline channels, including social, website, email, PPC, events, and asset usage</li>
<li>Collaborate with Marketing Communications and Field Marketing Specialists to develop metrics of success and agile processes for lead scoring and lead lifecycle management, from initial identification to customer</li>
<li>Oversee promotional item order and distribution, developing relationships with external partners to drive cost and delivery efficiency</li>
<li>Manage key external vendor partner relationships to ensure cost-effectiveness and alignment with marketing goals</li>
<li>Assist with financials, passing invoices, maintaining budget records and reporting on performance to budget</li>
<li>Participate in creating the annual marketing plan and budget, recommending tools, systems, processes, and on-trend metrics to maximize marketing impact on customers</li>
<li>Oversee the customer/tradeshow event process, from planning, project management and logistics to day-of coordination, post-event follow up, and analysis</li>
<li>Manage closed-loop processes and dashboards of key partner programs, ensuring timely and accurate submittal of reports/documents and funds received and allocated</li>
</ul><div><b>Competencies you possess:</b></div>
<ul><li>Service Excellence</li>
<li>Results, Action Oriented</li>
<li>Accountability and responsibility</li>
<li>Teamwork and collaboration</li>
<li>Developing Talent</li>
<li>Managerial Courage</li>
<li>Building Team Morale</li>
<li>Process Management</li>
</ul><div><b>What you&rsquo;ll need:</b></div>
<ul><li><b>Work Experience: </b>5 years of experience in Marketing Operations, project management and process development/documentation; strong knowledge of B2B digital marketing best practices, and related customer journeys and metrics; experience aggregating data points to build reports/dashboards that illustrate marketing impact, from basic campaign tracking to attribution models; experience with Digital Marketing Strategy &amp; Execution</li>
<li><b>Education: </b>Bachelor&rsquo;s Degree in Marketing Operations, Marketing, Digital Marketing or other relevant degree or equivalent experience</li>
<li><b>Analytics/Computer/Software Skills: </b>Expertise in project management software (Airtable preferred), CRM and marketing automation platforms (HubSpot preferred); High proficiency with O365 programs and functionality, especially Excel and PowerPoint; High comfort level conducting qualitative and quantitative analysis in order to determine marketing campaign effectiveness/ROI and inform marketing decisions; Strong understanding of Google Analytics and Ads, SEO software/best practices, website heat mapping tools, Email and social media engagement metrics and advertising platforms; Affinity for Connecting/Aggregating Data to Create Insightful Analysis and Dashboards; Utilize Technology to Streamline and Amplify Output</li>
<li><b>Organizational Skills: </b>Highly organized and detail-oriented; ability to work in fast-paced, continuously evolving, and at times ambiguous, environments.</li>
<li><b>Cross-functional Skills: </b>Ability to work well cross-functionally, while driving teams to timely consensus, provides excellent internal and external customer service. Maintains a level of approachability to build relationships across teams. Strong Financial Acumen; Strong Collaboration Skills to Drive/Influence Consensus; Excellent Presentation and Communication Skills</li>
<li><b>Interpersonal Skills: </b>Creative and strategic thinker; possesses exceptional attention to detail; is highly organized and methodical; a strong team player that thrives by making those around them successful. Strong ability to set and lead multiple projects and shift priorities as needed; self-motivated and proactive; displays composure under stress. Understanding of the importance of being agile while adhering to appropriate process.</li>
<li><b>Communication Skills: </b>Ability to communicate well with all levels of the organization; excellent presentation skills and ability to boil down large datasets into actionable information. Strong interpersonal and customer service skills; and ability to influence senior stakeholders on strategy and execution using data and anecdotes. Strong negotiation skills and a high degree of discretion when working with external vendor partners.</li>
<li><b>Management Experience: </b>2 years of experience leading direct reports</li>
<li><b>Physical, Mental and Visual Skills: </b>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.
<ul><li>Ability to see, talk and hear</li>
<li>Ability to sit for 8 hours a day</li>
</ul></li><li><b>Physical Environment: </b>Normal office environment; occasional warehouse, fabrication environment and exposure to moving equipment.</li>
<li><b>Travel: </b>Must be able to travel 10% of the time.</li>
</ul><div><b>Qualifications we prefer but do not require:</b></div>
<ul><li><b>Work Experience: </b>Background in electrical or industrial wholesale distribution</li>
<li><b>Software/Computer Skills: </b>Experience working in HubSpot marketing automation</li>
</ul><div>The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state or local law.</div></div>

Marketing Operations Manager

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The Kendall Group

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Marketing Operations Manager