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The North Land Institute of Training

Job Summary:The North Land Institute of Training is seeking a highly experienced and results-driven Marketing Director to lead its global marketing and student recruitment strategy. The ideal candidate will bring a minimum of 15 years of proven experience in marketing and recruiting international students, particularly in the higher education or vocational training sector.The Marketing Director will be responsible for positioning the institute as a premier destination for international learners, driving brand growth, managing global campaigns, and building strategic partnerships with educational agents, institutions, and other stakeholders.Key Responsibilities:<ul><li>Develop and execute a comprehensive international marketing and recruitment strategy aligned with institutional goals.</li><li>Lead the planning, implementation, and evaluation of global student recruitment campaigns across digital and traditional channels.</li><li>Build and maintain strategic partnerships with international agents, schools, embassies, and other recruitment channels.</li><li>Manage and mentor a marketing team, providing leadership and setting performance targets.</li><li>Oversee the creation of marketing content, including brochures, digital ads, social media content, and institutional presentations.</li><li>Analyze market trends and competitor strategies to identify new recruitment opportunities and optimize campaign effectiveness.</li><li>Represent the Institute at international fairs, conferences, and student recruitment events worldwide.</li><li>Monitor, evaluate, and report on campaign performance using relevant analytics tools, making data-driven decisions to improve outcomes.</li><li>Ensure consistent brand messaging across all platforms and geographies.</li><li>Work collaboratively with the admissions and academic teams to ensure a seamless student experience from inquiry to enrollment.</li></ul>Qualifications &amp; Experience:<ul><li>Minimum 15 years of experience in international student marketing and recruitment, with at least 5 years in a senior leadership role.</li><li>Proven success in developing and implementing international marketing strategies in the education sector.</li><li>In-depth knowledge of international student markets.</li><li>Strong network of global educational agents and institutions.</li><li>Bachelor's degree in Marketing, Business, International Relations, or a related field.</li><li>Excellent leadership, communication, and interpersonal skills.</li><li>Strong analytical and decision-making abilities.</li><li>Experience working in a multicultural environment and understanding of cross-cultural marketing.</li><li>Familiarity with CRM systems, digital marketing tools, and performance analytics platforms.</li></ul>What We Offer:<ul><li>Competitive salary package commensurate with experience.</li><li>Performance-based incentives.</li><li>Opportunity to shape and grow a global brand.</li><li>Dynamic, collaborative, and diverse work environment.</li></ul>To Apply: Please submit your resume and a cover letter outlining your relevant experience and strategic vision for international marketing at a growing educational institution.Job Type: Full-time

Marketing Director

Job Summary:The North Land Institute of Training in Dubai is seeking a creative, detail-oriented, and tech-savvy Graphic Designer &amp; Social Media Manager to join our dynamic team. This dual-role position will be responsible for creating high-quality visual content and managing the Institute&rsquo;s social media presence across multiple platforms to enhance brand awareness, engage audiences, and support student recruitment efforts.This is an exciting opportunity for a versatile professional who thrives in both creative design and strategic digital marketing.Key Responsibilities:Graphic Design:<ul><li>Create engaging and on-brand visual content for digital and print media, including brochures, flyers, banners, ads, presentations, and promotional materials.</li><li>Design creative assets for email campaigns, website content, and student communication.</li><li>Ensure brand consistency across all visual materials and platforms.</li><li>Collaborate with internal teams to develop visual concepts that support institutional goals and marketing campaigns.</li><li>Edit photos and videos for online distribution.</li></ul>Social Media Management:<ul><li>Develop and implement a comprehensive social media strategy to increase engagement and visibility.</li><li>Manage day-to-day posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).</li><li>Plan and execute social media campaigns for programs, events, and student recruitment drives.</li><li>Analyze performance metrics and adjust content strategies accordingly to optimize reach and impact.</li><li>Stay up-to-date with the latest social media trends, platform updates, and digital marketing best practices.</li></ul>Qualifications &amp; Experience:<ul><li>Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.</li><li>Minimum 3 years of experience in a similar role, preferably in the education or training sector.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).</li><li>Experience managing business social media accounts and digital marketing tools (e.g., Meta Business Suite, Canva, Buffer, or Hootsuite).</li><li>Strong portfolio showcasing a range of design and social media work.</li><li>Excellent communication, time management, and organizational skills.</li><li>Ability to work independently and collaboratively in a fast-paced environment.</li><li>Basic video editing and motion graphics experience is a plus.</li><li>Knowledge of SEO and paid social advertising is an advantage.</li></ul>What We Offer:<ul><li>Competitive salary based on experience.</li><li>Creative and collaborative work environment.</li><li>Opportunity to contribute to a growing educational brand.</li><li>Professional development and growth opportunities.</li></ul>Job Type: Full-time

Graphic Designer & Social Media Manager

Join The North Land Institute of Training and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

The North Land Institute of Training

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Marketing Director

Graphic Designer & Social Media Manager