Qureos Mentor

The Popal Group LLC

The Popal Group (TPG) is a growing family-driven boutique hospitality group setting The Popal Group (TPG) is a growing family-driven boutique hospitality group setting the standard for DC dining through ambitious restaurant concepts. We are currently seeking a Digital Marketing Coordinator to drive our online presence and brand storytelling. The ideal candidate has a deep love of restaurants, is obsessed with the algorithm, and knows their way around a camera. We are looking for someone who is excited to build a robust social media brand, tell compelling stories, and grow with us as our group expands.Key ResponsibilitiesSocial Media &amp; Content Creation<ul><li>Implement and manage social media strategy for current and future restaurants in alignment with the broader company PR and marketing strategy.</li><li>Create and manage a dynamic content calendar across all platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube Shorts).</li><li>Build and maintain a robust content library of high-quality photos and videos captured at restaurants, events, and behind-the-scenes (BTS) moments.</li><li>Produce and edit video content (short-form and long-form) for social channels, website, and internal use.</li><li>Develop engaging &ldquo;Behind the Scenes&rdquo; content to showcase chefs, staff, and the creative process at each restaurant.</li><li>Regularly update and refresh menus and ensure online listings reflect current offerings.</li><li>Collaborate with chefs, managers, and marketing/PR partners to brainstorm creative content ideas.</li></ul>Analytics, Engagement &amp; Growth<ul><li>Define KPIs and track performance, engagement, reach, and ROI of social campaigns.</li><li>Monitor trends, competitor activity, and algorithm changes to adjust strategies proactively.</li><li>Manage and respond to comments, DMs, and tagged posts in brand voice, escalating customer service requests to appropriate teams.</li><li>Research and engage with industry professionals, media outlets, and local influencers to strengthen brand reach.</li></ul>Graphic Design &amp; Branding<ul><li>Lead visual branding efforts across digital and print, ensuring brand consistency across all platforms.</li><li>Create compelling graphics for social media, newsletters, email campaigns, events, and in-house marketing collateral.</li><li>Design and update promotional materials for seasonal campaigns, menu launches, and special events.</li></ul>Newsletters &amp; Communications<ul><li>Write, design, and distribute internal company newsletters quarterly, highlighting team achievements, upcoming initiatives, and group updates.</li><li>Produce external newsletters for restaurant guests, including event promotions, announcements, seasonal offerings, and special campaigns.</li><li>Publish bi-monthly restaurant news features to keep guests engaged and informed.</li><li>Develop and maintain mailing lists segmented by restaurant and audience type.</li></ul>Website &amp; Digital Presence<ul><li>Maintain and update company and restaurant websites to ensure accurate content, menus, photography, and event information.</li><li>Support SEO optimization and Google business listings to maximize visibility.</li><li>Ensure cohesive integration of content across digital platforms (social, email, website).</li></ul>Collaboration &amp; Company Growth<ul><li>Meet regularly with ownership, restaurant managers, and key stakeholders to ensure accurate, current, and compelling content is in circulation.</li><li>Collaborate with PR agencies/partners to amplify brand storytelling and media exposure.</li><li>Assist with event photography, videography, and digital coverage for launches, media previews, and special dinners.</li><li>Support company growth initiatives by shaping the digital presence for new restaurant openings.</li></ul>Qualifications<ul><li>2+ years in social media, digital marketing, or content creation (hospitality or restaurant experience a plus).</li><li>Proficiency with content creation tools (Adobe Creative Suite, Canva, Lightroom, Final Cut Pro or similar).</li><li>Strong writing skills for captions, newsletters, and announcements.</li><li>Comfortable with photography and videography (DSLR, mirrorless, or iPhone).</li><li>Passion for food, hospitality, and storytelling.</li><li>Organized, proactive, and able to juggle multiple projects and deadlines.</li></ul>Job Type: Full-timePay: $60,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing Coordinator

Join The Popal Group LLC and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

The Popal Group LLC

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Digital Marketing Coordinator