Qureos Mentor

The Sleep Company

<div>
 
 
 About Us
 
 
 
 At
 
 The Sleep Company
 
 , we are redefining comfort and innovation in the sleep and lifestyle space. We are looking for a forward-thinking
 
 AI Graphic Designer
 
 who is passionate about blending creativity with cutting-edge AI design tools to bring impactful visual stories to life.
 
 
 
 
 
 
 Role Overview
 
 
 
 As an AI Graphic Designer, you will leverage
 
 AI-driven design platforms and tools
 
 to create stunning visuals, marketing collaterals, product creatives, and digital assets. You will collaborate with the design, marketing, and product teams to push creative boundaries while ensuring brand consistency.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Create engaging and high-quality graphics, creatives, and campaigns using AI tools (e.g.,
 
 MidJourney, DALL&middot;E, Stable Diffusion, Runway, Canva AI, Adobe Firefly
 
 ).
 </li>
 <li>
 Collaborate with marketing and content teams to conceptualize and deliver
 
 campaign visuals, social media creatives, and brand assets
 
 .
 </li>
 <li>
 Experiment with new AI tools, plugins, and workflows to
 
 automate and speed up design processes
 
 .
 </li>
 <li>
 Maintain strong brand consistency across all creative outputs.
 </li>
 <li>
 Work with product and web teams to create
 
 UI/UX supporting visuals, website assets, and digital mockups
 
 .
 </li>
 <li>
 Translate briefs into
 
 compelling AI-generated designs
 
 while adding a human creative touch.
 </li>
 <li>
 Stay updated on
 
 AI design trends, prompt engineering techniques, and best practices
 
 .
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Proven experience (2+ years) as a
 
 Graphic Designer / Visual Designer
 
 , with a strong portfolio showcasing AI-generated work.
 </li>
 <li>
 Hands-on expertise with
 
 AI creative tools
 
 (MidJourney, Stable Diffusion, Runway, Adobe Firefly, etc.).
 </li>
 <li>
 Strong command over traditional design software (
 
 Adobe Photoshop, Illustrator, Figma, After Effects, Canva
 
 ).
 </li>
 <li>
 Good understanding of
 
 prompt engineering
 
 to generate high-quality AI designs.
 </li>
 <li>
 Creative mindset with strong attention to detail and aesthetics.
 </li>
 <li>
 Ability to
 
 balance speed and creativity
 
 in a fast-paced environment.
 </li>
 <li>
 Strong communication and collaboration skills.
 </li>
 </ul>
 
 
 
 
 
 Nice to Have
 
 
 <ul>
 <li>
 Knowledge of
 
 motion graphics / video editing tools
 
 (Premiere Pro, Runway Gen-2, After Effects).
 </li>
 <li>
 Experience in
 
 D2C / consumer brand design
 
 .
 </li>
 <li>
 Interest in exploring
 
 automation workflows
 
 with AI + design tools.
 </li>
 </ul>
</div>

AI - Graphic Designer

<div>
 
 
 About Us:
 
 
 
 The Sleep Company is redefining comfort with innovation. As one of India&rsquo;s fastest-growing D2C brands, we blend science and sleep to deliver award-winning products loved by thousands. We're now scaling tech to match our growth and that's where you come in.
 
 
 
 
 
 
 Customer Retention (Multi-Channel) :
 
 
 
 
 
 
 - Design and execute comprehensive retention strategies across email marketing, SMS, WhatsApp and customer success touchpoints
 
 
 - Develop and manage customer lifecycle campaigns to increase repeat purchases and customer lifetime value
 
 
 - Create and optimize loyalty programs and customer engagement initiatives
 
 
 - Implement win-back campaigns for dormant customers and churn prevention strategies
 
 
 - Coordinate with customer success teams to create seamless retention experiences
 
 
 - A/B test retention messaging, timing, and channel mix for optimal engagement
 
 
 
 
 
 
 Lead Generation &amp; Optimization :
 
 
 
 
 
 
 - Analyze website user behavior to identify and optimize key lead generation touchpoints
 
 
 - Implement comprehensive data collection strategies across all customer interactions
 
 
 - Design and deploy lead magnets, content offers, and value exchanges throughout the customer journey
 
 
 - Optimize website conversion points including forms, pop-ups, exit-intent captures, and progressive profiling
 
 
 - Create systematic approaches to capture visitor information at various engagement levels
 
 
 - Develop referral programs and advocacy initiatives to generate organic leads
 
 
 - Implement behavioral triggers and smart data collection based on user actions
 
 
 
 
 
 
 Leads to Store Visit Conversion :
 
 
 
 
 
 
 - Develop sophisticated customer segmentation and cohort analysis to identify high-potential store visit candidates
 
 
 - Create targeted campaigns that drive qualified online leads to physical store locations
 
 
 - Design personalized customer journeys that bridge digital engagement with in-store experiences
 
 
 - Implement location-based messaging and inventory-driven store visit campaigns
 
 
 - Develop appointment booking and consultation request systems
 
 
 - Create incentive structures and promotional strategies to encourage store visits
 
 
 - Track and optimize online-to-offline conversion funnels
 
 
 
 
 
 
 Data Strategy &amp; Analytics :
 
 
 
 
 
 
 - Build comprehensive customer data collection and management systems
 
 
 - Develop advanced segmentation models based on behavior, preferences, and purchase patterns
 
 
 - Create cohort analysis frameworks to understand customer lifecycle patterns
 
 
 - Implement predictive modeling to identify customers most likely to visit stores or make repeat purchases
 
 
 - Design attribution systems to track multi-touchpoint customer journeys
 
 
 - Generate actionable insights from customer data to inform strategy decisions
 
 
 - Maintain data hygiene and ensure compliance with privacy regulations
 
 
 
 
 
 
 Required Qualifications :
 
 
 
 
 
 
 - Bachelor's degree in Marketing, Data Science, Business, or related field
 
 
 - 5+ years of experience in growth marketing, CRM, or customer lifecycle management
 
 
 - Strong experience with customer segmentation and cohort analysis
 
 
 - Proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
 
 
 - Experience with CRM systems and customer data platforms (CDP)
 
 
 - Knowledge of website optimization and conversion rate optimization (CRO)
 
 
 
 
 
 
 Preferred Qualifications :
 
 
 
 
 
 
 - Experience in retail or e-commerce, preferably furniture/mattress industry
 
 
 - Knowledge of omnichannel customer journey mapping
 
 
 - Experience with loyalty program management
 
 
 - Familiarity with customer success and retention best practices
 
 
 - Experience with A/B testing and statistical analysis
 
 
 
 
 
 
 Key Skills :
 
 
 
 
 
 
 - Data-driven decision making and analytical thinking
 
 
 - Customer-centric mindset with deep understanding of user behavior
 
 
 - Strong project management and cross-functional collaboration
 
 
 - Excellent communication skills for presenting insights and recommendations
 
 
 - Creative problem-solving for customer engagement challenges
 
 
 - Detail-oriented approach to data collection and campaign execution
 
 
 - Understanding of sleep industry customer purchase patterns and decision-making process
 
 
 
 
 
 
 Success Metrics :
 
 
 
 
 
 
 - Customer retention rate improvements across all cohorts
 
 
 - Increase in lead capture rates from existing website traffic
 
 
 - Growth in customer lifetime value (CLV)
 
 
 - Improvement in online-to-store visit conversion rates
 
 
 - Enhanced customer data collection and profile completeness
 
 
 - Increase in repeat purchase rates and purchase frequency
 
 
 - Reduction in customer acquisition cost through referral and retention programs
 
</div>

Associate Director - Growth & Retention

Join The Sleep Company and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

The Sleep Company

ABOUT_COMPANY

AI - Graphic Designer

Associate Director - Growth & Retention