Qureos Mentor

The Washington Post

<div><div>Join the future of news</div><div></div><div>
We&rsquo;re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you&rsquo;ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.</div><div></div><div>
About Our Team</div><div></div><div>
The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand &amp; Events, Communications, Customer Care, Engineering &amp; Product, Finance, Human Resources, Legal, Marketing &amp; Advertising, Print Operations, and Sales.</div><div></div><div>
Why This Role Matters</div><div></div><div><br>
The Washington Post is seeking an Acquisition Lead to accelerate app subscriber growth by expanding visibility, optimizing engagement, and converting audiences into long-term subscribers.</div><div></div><div>
This role directly supports The Post&rsquo;s mission to become the world&rsquo;s leading news organization by ensuring our app is a powerful driver of discovery, engagement, and subscription growth.</div><div></div><div>
The Acquisition Lead will work closely with Product and Marketing teams to strengthen upper-funnel growth through improvements in App Store Optimization (ASO) and by expanding acquisition touchpoints. This position reports to the Manager of Subscriber Acquisitions.</div><div></div><div>
What Motivates You</div><ul><li><div>
Contributing to The Post&rsquo;s mission of delivering world-class journalism and expanding its global reach.</div></li><li><div>
Driving data-informed marketing strategies that unlock measurable growth.</div></li><li><div>
Thriving in a collaborative, innovative, and inclusive team environment.</div></li><li><div>
Taking ownership of fast-paced, cross-platform initiatives that fuel digital subscription growth</div></li></ul><div></div><div>
How You Will Support the Mission</div><ul><li><div>
Partner with Product to improve App Store Optimization (ASO/GSO) and expand acquisition touchpoints, driving stronger top-of-funnel growth.</div></li><li><div>
Launch and optimize integrated marketing campaigns across paid, owned, and earned channels to increase app downloads and subscriber acquisition.</div></li><li><div>
Support new product launches with targeted acquisition campaigns that highlight app-exclusive content and benefits.</div></li><li><div>
Design and execute app journeys that increase free-to-paid conversion, reduce churn, and reactivate lapsed subscribers.</div></li><li><div>
Experiment with gated and ungated content strategies to balance reach, engagement, and subscription growth.</div></li><li><div>
Monitor and analyze key KPIs (installs, conversions, retention, churn), applying insights to refine strategy and improve efficiency.</div></li><li><div>
Conduct A/B and multivariate testing on segmentation, messaging, pricing, and paywall tactics to maximize engagement and revenue.</div></li><li><div>
Develop creative and technical briefs to guide campaign assets and ensure alignment with strategic goals.</div></li><li><div>
Maintain high execution standards through QA, auditing, and process documentation to enable scalable and repeatable operations.</div></li></ul><div></div><div>
Skills and Experience You Bring</div><ul><li><div>
7&ndash;10 years in digital, growth, or subscription marketing, with expertise in app-driven acquisition.</div></li><li><div>
Hands-on experience with app marketing platforms and campaign execution.</div></li><li><div>
Familiarity with lifecycle marketing tools such as Iterable.</div></li><li><div>
Proficiency with CDPs, ESPs, and eCommerce systems.</div></li><li><div>
Strong skills with analytics tools (Tableau, Looker, Google Analytics).</div></li><li><div>
Proven ability to design, test, and optimize app-specific levers (ASO/GSO, push notifications, in-app journeys, gated vs. ungated content).</div></li><li><div>
Track record of delivering measurable growth through experimentation and data-driven decision-making.</div></li><li><div>
Strong project management and cross-functional collaboration skills.</div></li></ul><div><br>
</div><div>
Collaboration makes us stronger. That&rsquo;s why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.</div><div></div><div>
Compensation and Benefits</div><div></div><div>
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:</div><ul><li><div>
Competitive medical, dental and vision coverage</div></li><li><div>
Company-paid pension and 401(k) match</div></li><li><div>
Three weeks of vacation and up to three weeks of paid sick leave</div></li><li><div>
Nine paid holidays and two personal days</div></li><li><div>
20 weeks paid parental leave for any new parent</div></li><li><div>
Robust mental health resources</div></li><li><div>
Backup care and caregiver concierge services</div></li><li><div>
Gender affirming services</div></li><li><div>
Pet insurance</div></li><li><div>
Free Post digital subscription</div></li><li><div>
Leadership and career development programs</div></li></ul><div></div><div><i>
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.</i></div><div></div><div>
The salary range for this position is:</div>
$85,100 - $127,700 Annual<div></div><div>
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.</div><div></div><div><div><div><div><div><div><div><div>
Your story awaits. Apply today!</div><div></div><div>
Learn more about The Post at <div>careers.washingtonpost.com.</div></div></div></div></div></div></div></div></div></div>

Lead Acquisition Marketing Specialist

Join The Washington Post and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

The Washington Post

ABOUT_COMPANY

Lead Acquisition Marketing Specialist