Qureos Mentor

Toastique

<div>The Head of Content will own the end-to-end content strategy and execution for Toastique across all channels, including social media, web, email, paid media creative, in-store storytelling, and franchisee marketing assets. This role will drive brand storytelling, content innovation, and build scalable content systems that drive awareness, engagement, and sales across national and local markets. This role requires both big-picture brand vision and hands-on &mdash;ideal for someone who can think like a brand builder while also executing like a creator.
The Head of Content will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded. 
Responsibilities:<ul><li>
Content Capture and Production<ul><li>
Personally shoot and edit short-form video daily for Meta reels, TikTok, LinkedIn, and YouTube Shorts</li><li>
Produce on-brand photo and video for campaigns, launches, partnerships, and seasonal initiatives</li><li>
Turn around polished edits at the speed social demands, with consistent attention to deadlines and delivery</li><li>
Maintain an organized library of raw and finished assets for the wider team, franchisees, and media partners.</li></ul></li><li>
Brand and Content Strategy<ul><li>
Lead Toastique&rsquo;s overall content strategy across digital, social, in-store, and franchise channels</li><li>
Develop and execute Toastique&rsquo;s national content and social media strategy</li><li>
Build seasonal, quarterly and annual content roadmaps aligned with marketing campaigns and business objectives</li><li>
Identify platform trends, emerging formats, and opportunities for innovation</li><li>
Own social KPIs including engagement, follower growth, reach, impressions, saves, shares, and conversion-driving metrics</li></ul></li><li>
Content Direction &amp; Creative Leadership<ul><li>
Lead the creative direction for all social content</li><li>
Oversee content planning, scripting, storytelling, and platform optimization</li><li>
Ensure Toastique maintains a premium, elevated, and instantly recognizable visual identity</li><li>
Develop viral-first and trend-informed content strategies</li><li>
Lead photo/video production for campaigns, launches, partnerships, and seasonal initiatives</li></ul></li><li>
Campaign and Product Storytelling<ul><li>
Lead content development for national LTOs, seasonal campaigns, and product launches</li><li>
Partner with marketing, operations, and culinary teams to translate menu innovation into compelling storytelling</li><li>
Create integrated content rollouts that support both in-store sales and digital engagement</li></ul></li><li>
Performance &amp; Analytics<ul><li>
Analyze social performance data and translate insights into action</li><li>
Deliver monthly reporting and strategic recommendations</li><li>
Optimize based on platform trends and audience behavior</li></ul></li><li>
Franchisee Content Enablement<ul><li>
Create scalable content toolkits for franchisees (templates, reels, captions, launch kits)</li><li>
Ensure local execution is easy, effective, and brand-consistent</li><li>
Support franchise marketing needs with localized storytelling strategies</li></ul></li></ul> 
Qualifications<ul><li>
6+ years of content, social media, or brand marketing leadership roles experience (food, beverage, hospitality, or lifestyle preferred)</li><li>
Proven experience leading content strategy for multi-location brands</li><li>
Strong creative portfolio demonstrating storytelling across short-form video, social, and digital campaigns</li><li>
Strong creative portfolio of short- form video and photography you personally shot and edited.</li><li>
Strong understanding of social analytics and performance optimization</li><li>
Exceptional creative instincts and visual storytelling ability</li><li>
Strong copywriting and brand voice development skills</li><li>
Experience leading teams and cross-functional collaboration</li><li>
Paid social knowledge</li><li>
Experience scaling social systems across distributed business models</li><li>
Strong analytical skills with the ability to connect content to business outcomes</li><li>
Proficiency in either DaVinci, Adobe Creative Suite, CapCut, and Canva.</li></ul></div>

Head of Content

<div>The Creative Content Creator and Social Media Manager will lead the strategy, planning, creation, and execution of Toastique&rsquo;s social media content across corporate channels while supporting franchise locations with social best practices and localized content opportunities.This role requires someone who understands social-first storytelling, has a strong eye for visual content, can capture and edit compelling short-form video, and knows how to turn brand moments into engaging digital campaigns. The ideal candidate is equal parts strategist, creator, trend forecaster, and brand storyteller. 
Creative Content and Social Media Manager will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded and dependent on content/photoshoot locations. 
Responsibilities:<ul><li>
Content Capture and Editing<ul><li>
Shoot and edit short form video daily for Reels, TikTok, and YouTube Shorts, including product features, behind-the-scenes moments, trend-driven content, and product + team storytelling</li><li>
Capture high-quality photography and lifestyle stills for use across social, web, email, and franchise toolkits</li><li>
Produce polished on brand edits on a fast turnaround against the content calendar</li></ul></li><li>
Social Media Strategy and Management</li><li>
Manage the day-to-day posting and publishing of content across Instagram, TikTok, Facebook, YouTube, and LinkedIn</li><li>
Write engaging captions with strong hooks, clear calls-to-action, and platform-appropriate tone</li><li>
Ensure that all content follows the brand guidelines and maintains a consistent voice and visual identity</li><li>
Assist in maintaining organized workflows for scheduled posts and content preparation</li><li>
Develop and execute Toastique&rsquo;s social media strategy across:<ul><li>
Instagram</li><li>
TikTok</li><li>
Facebook</li><li>
LinkedIn</li><li>
Emerging platforms as relevant</li></ul></li><li>
Build monthly content calendars aligned with:<ul><li>
Seasonal campaigns</li><li>
Product launches</li><li>
Franchise initiatives</li><li>
Brand partnerships</li><li>
Promotions and activations</li></ul></li><li>
Monitor platform trends and recommend opportunities for growth</li><li>
Manage posting schedules and publishing cadence</li></ul><ul><li>
Content Creation and Video Editing<ul><li>
Create high-quality short form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts</li><li>
Edit videos using tools such as CapCut</li><li>
Design engaging carousel posts, story graphics, and branded visual assets using Canva or similar design tools</li><li>
Ensure all creative output aligns with the brands aesthetic and visual standards</li></ul></li><li>
Contribute to monthly content planning with influencer and community highlights</li><li>
Franchise Support<ul><li>
Provide social media guidance and content support to franchisees</li><li>
Develop social toolkits for local store marketing</li><li>
Identify user-generated content opportunities</li><li>
Help elevate underperforming markets through localized social strategies</li></ul></li></ul>
Qualifications<ul><li>
3+ years experience creating and managing organic social campaigns on Meta (Instagram &amp; Facebook), TikTok, and YouTube, with a portfolio of short form videos you have personally shot and edited</li><li>
Strong portfolio showcasing:<ul><li>
Short-form video</li><li>
Photography</li><li>
Social campaign execution</li></ul></li><li>
Proven experience in either CapCut, DaVinci, Adobe Creative Suite, or equivalent editing tools</li><li>
Deep understanding of:<ul><li>
Instagram Reels</li><li>
TikTok trends</li><li>
Platform algorithms</li><li>
Social analytics</li></ul></li></ul><ul><li>
Experience in food, beverage, hospitality, wellness, or lifestyle brands preferred</li><li>
Excellent copywriting and storytelling skills</li><li>
Familiar with social media management tools to streamline processes and enhance efficiency</li><li>
Ability to work independently in a fast-paced environment</li><li>
Willingness to travel for content capture and store visits</li><li>
Creative mindset with the ability to generate innovative ideas that differentiate our brand in a crowded digital landscape</li><li>
Understanding of social media KPIs; assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, or a related field (or equivalent work experience)</li></ul></div>

Creative Content and Social Media Manager

Join Toastique and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Toastique

About Company

Head of Content

Creative Content and Social Media Manager