Qureos Mentor

Two Hearts Home for Seniors

Two Hearts Homes For Seniors is one of the first residential assisted living homes in Indiana. We are dedicated to providing the best, most compassionate, and personalized care to seniors in our upscale homes.We are seeking a Senior Marketing Specialist to drive resident acquisition and consumer marketing for our local homes in Crown Point Indiana and Lowell. This role focuses on building and executing high-performing campaigns that increase new patient appointments, walk-ins, and overall clinic visibility. Ideal candidates have hands-on experience acquiring consumers for brick-and-mortar businesses&mdash;preferably in healthcare, gyms, wellness, or related fields.Key ResponsibilitiesPatient Acquisition &amp; Digital MarketingPlan and optimize patient acquisition campaigns across:Patient referralsGoogle AdsMeta (Facebook/Instagram)Local platforms (Nextdoor, Yelp Ads, Reddit)Local &amp; Community MarketingDirect mail and geo-targeted outreachContent, Messaging &amp; CreativeDevelop consumer-oriented content for:Social mediaWebsite landing pagesEmail/SMS campaignsClinic events and print collateralWebsite, SEO &amp; Conversion OptimizationMaintain and update clinic landing pages.Support local SEO improvements and run A/B tests to boost lead capture.Analytics &amp; ReportingTrack and analyze campaign performance using dashboards and reporting tools.Provide insights and recommendations to improve efficiency and scale.QualificationsRequired3&ndash;5+ years of B2C marketing experience; healthcare or multi-location retail preferred.Hands-on experience managing paid media and social media campaignsStrong understanding of local marketing and consumer acquisition funnels.Skilled with CRM or marketing automation tools (Mailchimp, Hubspot etc.).Excellent writing, project management, and data analysis skills.PreferredExecution-focused and able to run campaigns independently.Creative with strong instincts for consumer messaging.Data-driven and comfortable optimizing based on performance insights.Collaborative, resourceful, and aligned with a mission of improving access to care.Job Type: Part-timePay: $20.00 - $35.00 per hourExpected hours: 20 &ndash; 30 per weekApplication Question(s):<ul><li>What is your experience with Facebook Ads? </li><li>What experience do you have with promoting local businesses?</li></ul>Work Location: Remote

Senior Marketing Specialist

Join Two Hearts Home for Seniors and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Two Hearts Home for Seniors

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Senior Marketing Specialist