Qureos Mentor

Unimack International Group

<div>
 
 
 Location:
 
 New Cairo, Egypt
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports to:
 
 VP of Sales &amp; Marketing
 
 
 
 
 About the Brand
 
 
 
 
 A fast-growing
 
 babycare and pediatric wellness brand
 
 built for modern parents. The portfolio delivers science-backed, age-appropriate formulas supporting immunity, growth, cognition, bone health, and respiratory wellbeing.
 
 
 The brand is designed to win
 
 digitally first
 
 , scale through
 
 DTC, e-commerce, and pharmacy chains
 
 , and build long-term trust with parents and healthcare professionals while remaining fully compliant.
 
 
 
 
 Your Mission
 
 
 
 
 To launch and scale a high-performing
 
 babycare brand
 
 by owning digital growth, DTC and e-commerce performance, and pharmacy chain activation, while collaborating closely with a Pharmacist Brand Manager to translate science into clear, credible HCP and consumer communication.
 
 
 This role owns
 
 brand-led commercial performance
 
 across online and pharmacy channels.
 
 
 
 
 What You&rsquo;ll Own:
 
 
 
 Digital Brand Strategy &amp; Launch
 <ul>
 <li>
 Lead the digital-first launch of the babycare portfolio.
 </li>
 <li>
 Define brand positioning, tone of voice, and content pillars for parents and caregivers.
 </li>
 <li>
 Build seamless customer journeys across awareness, consideration, purchase, and repeat.
 </li>
 <li>
 Ensure all communication is age-appropriate, compliant, and trust-driven.
 </li>
 </ul>
 
 
 
 DTC &amp; E-commerce Growth
 <ul>
 <li>
 Own brand performance across DTC websites and marketplaces, including Amazon, Noon, and local platforms.
 </li>
 <li>
 Optimize product pages, bundles, subscriptions, and launch offers.
 </li>
 <li>
 Partner with Growth and E-commerce teams on CRO, pricing, promotions, and mechanics.
 </li>
 <li>
 Use performance data to guide fast, informed decisions.
 </li>
 </ul>
 
 
 
 Performance Marketing &amp; Content
 <ul>
 <li>
 Shape creative direction for paid media across Meta, Google, TikTok, and marketplaces.
 </li>
 <li>
 Collaborate with performance teams on testing, scaling, and creative optimization.
 </li>
 <li>
 Build an always-on content engine focused on education, trust, and conversion.
 </li>
 <li>
 Work with creators and parent communities in a compliant, credibility-first manner.
 </li>
 </ul>
 
 
 
 Pharmacy Chains Growth &amp; Activation
 
 
 (In collaboration with the Trade Marketing team)
 
 
 <ul>
 <li>
 Own brand-led growth across key pharmacy chains.
 </li>
 <li>
 Work closely with Sales and Key Accounts on chain-specific strategies, launches, and promotions.
 </li>
 <li>
 Lead pharmacy activation plans, including visibility, shelf presence, in-store branding, and digital pharmacy platforms.
 </li>
 <li>
 Analyze sell-in, sell-out, and shopper data to optimize assortment, pricing, and promotional mechanics.
 </li>
 <li>
 Ensure alignment between in-store and online pharmacy brand experiences.
 </li>
 </ul>
 
 
 
 Medical &amp; HCP Marketing
 
 
 (In collaboration)
 
 
 <ul>
 <li>
 Translate approved scientific content into clear, compelling, and compliant brand messages for pediatricians, GPs, and pharmacists.
 </li>
 <li>
 Co-create detailing materials, visual aids, and sales tools with the Pharmacist Brand Manager.
 </li>
 <li>
 Act as the brand bridge between Medical, Regulatory, Quality, and Commercial teams.
 </li>
 <li>
 Support the field force with simple brand stories, objection-handling frameworks, and confident product narratives.
 </li>
 <li>
 Ensure all HCP-facing materials are aligned, consistent, and field-ready without positioning the role as a medical authority.
 </li>
 </ul>
 
 
 
 Analytics &amp; Optimization
 <ul>
 <li>
 Own and track KPIs, including CAC, conversion rates, retention, repeat purchase, pharmacy sell-out, and reviews.
 </li>
 <li>
 Monitor customer feedback and marketplace performance.
 </li>
 <li>
 Continuously test, learn, and optimize.
 </li>
 </ul>
 
 
 
 Cross-Functional Ownership
 <ul>
 <li>
 Act as the single point of truth for the brand.
 </li>
 <li>
 Align with Sales, Medical, Regulatory, Supply Chain, Growth, and E-commerce teams.
 </li>
 <li>
 Ensure launch readiness, stock availability, and demand alignment.
 </li>
 </ul>
 
 
 
 What You Bring
 <ul>
 <li>
 4 to 8 years of experience in brand, digital, growth, or e-commerce marketing.
 </li>
 <li>
 Strong exposure to DTC brands, performance marketing, or consumer-driven environments.
 </li>
 <li>
 Solid understanding of paid media, content strategy, and conversion funnels.
 </li>
 <li>
 Commercial mindset with the ability to influence sales outcomes without being in a sales role.
 </li>
 <li>
 Strong collaboration and stakeholder management skills.
 </li>
 </ul>
 
 
 Note:
 
 This role works in close collaboration with Pharmacist Brand Managers and does not necessarily require a medical or pharmacy degree.
 
 
 
 
 Big Plus If You Have
 <ul>
 <li>
 Experience with babycare, kids, wellness, or family-focused brands.
 </li>
 <li>
 Marketplace and pharmacy chain experience.
 </li>
 <li>
 Strong storytelling instincts with a trust-first mindset.
 </li>
 <li>
 Ability to balance speed, creativity, and compliance.
 </li>
 </ul>
 
 
 
 
 Why This Role
 
 <ul>
 <li>
 
 You&rsquo;re launching and scaling, not maintaining.
 
 </li>
 <li>
 
 Empowerment and total ownership across digital, e-commerce, and pharmacy chains.
 
 </li>
 <li>
 
 High visibility and direct impact on revenue and brand growth.
 
 </li>
 <li>
 
 A modern wellness brand with long-term scale and purpose.
 
 </li>
 </ul>
 
 
 
 
 
 
</div>

Sr. Brand Manager (Baby Care Brand)

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Unimack International Group

ABOUT_COMPANY

Sr. Brand Manager (Baby Care Brand)