Qureos Mentor

University of New England

<p></p><div><div><div><div><div><div><div>The Senior Director of Digital Strategy is a key member of the marketing leadership team, reporting directly to the Vice President of Admissions &amp; Marketing. This strategic role is responsible for optimizing UNE&rsquo;s digital ecosystem &ndash; with direct oversight of the university&rsquo;s main .edu website, all brand social media channels, and paid digital advertising &ndash; to support institutional goals and maximize conversion success across all key audiences. Working collaboratively with the Senior Director of Marketing and Senior Director of Creative Services &amp; Brand Strategy, the Senior Director of Digital Strategy supports the development and implementation of integrated marketing strategies focused on the attainment of institutional priorities &ndash; with enrollment success being paramount.<br>
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<b>About the University of New England</b><br>
UNE is Maine&rsquo;s largest private university, with two beautiful coastal campuses in Maine, a one-of-a-kind study-abroad campus in Tangier, Morocco, and an array of flexible online offerings. In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to positively impact a world full of challenges. We are the state&rsquo;s top provider of health professionals and home to Maine&rsquo;s only medical and dental colleges, a variety of other interprofessionally aligned health care programs, and nationally recognized programs in the marine sciences, the natural and social sciences, business, the humanities, and the arts.</div><div>
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<b>Benefits Overview</b>
</div><ul><li>Multiple health and dental plan options, plus vision coverage.</li>
<li>Up to<b> 8% </b>retirement plan match.</li>
<li>Generous leave time, including vacation, sick, and personal time, and 12+ holidays per year.</li>
<li><b>Educational benefits</b>:<ul>
<li>UNE tuition waiver for employees, spouses, and domestic partners.</li>
<li>UNE tuition waiver for dependents of employees with 1 year of full-time service.<ul>
<li>50% tuition reduction if less than 1 year of full-time service.</li>
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</ul></li></ul></li></ul><div>For more information about our outstanding benefits, please visit: <b>UNE</b><b> Benefits Overview</b><b>.</b>
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<div><div><b>Responsibilities</b></div>
<div><b>Website Strategy &amp; Oversight</b><br>
This role includes direct oversight and management of the university&rsquo;s main .edu website, ensuring optimal user experience, driving engagement, and supporting conversion goals across all prospective student populations, alumni &amp; donors, current students, and other stakeholders. Responsibilities include setting the strategic direction for website content, architecture, and functionality; overseeing major website initiatives and redesigns; and ensuring the site serves as an effective hub for all university audiences. The role requires ongoing analysis of digital performance metrics, user behavior, and emerging trends to continuously refine and improve digital touchpoints. A critical component of this role involves understanding how artificial intelligence is reshaping digital search behavior, content discovery, and user expectations, and proactively adapting website strategy to ensure UNE maintains strong visibility and engagement in an AI-influenced digital landscape.<br>
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<b>Social Media Strategy &amp; Management</b><br>
The Senior Director provides strategic oversight of all university brand social media channels, ensuring cohesive messaging, brand consistency, and engagement across platforms. This includes setting social media strategy, establishing content calendars and approval processes, monitoring performance metrics, and identifying opportunities to leverage emerging platforms and trends. The role involves close collaboration with the Social Media Specialist, Content Creators, and others to execute campaigns that support brand awareness and reputation management in service of enrollment, advancement, and other institutional goals.<br>
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<b>Paid Digital Advertising Oversight</b><br>
This position holds direct responsibility for the university&rsquo;s paid digital advertising strategy and execution across all platforms (including search, display, social media, and programmatic advertising). The Senior Director works closely with agency partners and internal stakeholders to develop campaign strategies, allocate budgets effectively, optimize performance, and ensure advertising efforts align with enrollment and institutional priorities. This includes monitoring ROI, conducting A/B testing, and making data-driven recommendations to maximize advertising effectiveness.<br>
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<b>Technology Advancement &amp; Adoption</b><br>
The Senior Director of Digital Strategy is responsible for staying current on marketing technologies, with special consideration of AI developments. Leads the evaluation of new tools and platforms for potential adoption, and conducts pilot programs to test AI applications in content creation, customer insights, and automation.<br>
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<b>Team Leadership</b><br>
This position provides direct leadership and professional development to a talented team consisting of Content Creators, Website Administrator, and Social Media Specialist. The Senior Director fosters a collaborative, innovative environment that empowers team members to excel while ensuring alignment with broader marketing objectives and institutional goals.</div>
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<div><div><b>Qualifications</b></div>
<div><div><b>Required:</b></div><ul>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Digital Media, or related field</li>
<li>7+ years of progressive experience in digital strategy, website management, or digital marketing</li>
<li>5+ years of leadership experience managing digital teams</li>
<li>Demonstrated expertise in website management and optimization, including content strategy, information architecture, and user experience best practices</li>
<li>Proven track record managing social media strategies and campaigns across multiple platforms</li>
<li>Strong experience planning, executing, and optimizing paid digital advertising campaigns with demonstrated ROI
</li><li>Knowledge of digital marketing, marketing automation, and emerging marketing technologies</li>
<li>Understanding of how AI technologies (including AI-powered search, chatbots, and generative AI) are transforming digital discovery and content strategy</li>
<li>Knowledge of SEO, SEM, marketing automation, and content management systems</li>
<li>Experience with Google Analytics, social media analytics tools, advertising platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager), CRM platforms, and digital marketing tools</li>
<li>Strong analytical skills with proven ability to leverage data to inform strategy and measure success</li>
<li>Experience managing agency relationships and external vendor partnerships</li>
<li>Excellent project management skills with ability to manage multiple priorities simultaneously</li>
<li>Outstanding communication and presentation skills for both technical and non-technical audiences</li><br>
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<b>Preferred:</b>
</div><ul><li>Experience in higher education marketing or enrollment management</li>
<li>Familiarity with accessibility standards and higher education compliance requirements</li>
<li>Certifications in Google Analytics, Google Ads, or social media advertising platforms</li>
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<div><div><b>EEO Statement Summary</b></div>
<div>Consistent with federal and state law and University policy, the University of New England is committed to the fundamental concept of equal opportunity for all of the members of the University community. The University prohibits, and will not tolerate, discrimination in employment, the provision of academic services or in any other area of University life based on race, color, sex, physical or mental disability, religion, age, ancestry, national origin, sexual orientation, gender identity and/or expression, ethnicity, genetic information, HIV status, or status as a veteran. Prohibited bias factors should not motivate decisions regarding students, employees, applicants for admission, applicants for employment, contractors, volunteers or participants in and/or users of institutional programs, services, and activities.</div>
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<div><div><b>COVID Vaccination Statement (PLEASE NOTE)</b></div>
<div>Employees in clinical settings must meet the State of Maine&rsquo;s immunization requirements for clinical activity.</div></div></div></div></div></div><p></p>

Senior Director of Digital Strategy

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Senior Director of Digital Strategy