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UPWAY

Upway is the leading marketplace for refurbished e-bikes across Europe and the United States. Our mission is to democratize light electric mobility by making it more accessible. In just three years, we’ve repaired and sold over 40,000 bikes and expanded our operations to 7 countries.
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We are building the tech infrastructure that powers everything from sourcing e-bikes to running our UpCenters (repair and refurbishment facilities), delivering a seamless customer experience, and developing the most advanced pricing model for second-hand e-bikes.
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We believe that a small team of excellent engineers can move mountains. You will be part of a tight-knit, high-performing team (&lt; 10 people today, growing to 18 in 2025), where your work will directly shape our tech strategy and drive our business forward.
<br>Our tech & product office is located in Paris, near Auber.
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This position will require relocation to Paris, France. Upway will provide relocation support. Please only apply for the position if this works for you. The work environment is in English language. Please note that remote contractors shall not be considered.
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Tasks
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<ul>
<li>Solve Real-World Problems: Understand complex business challenges, break them into solvable parts, and deliver pragmatic technical solutions.</li>
<li>Work on complex problems: You’ll break down intricate business challenges into manageable technical problems and craft innovative solutions. Whether it’s designing advanced pricing algorithms or structuring comprehensive databases, you’ll need to blend engineering rigor with a sharp analytical mindset.</li>
<li>Own & Deliver: Take full ownership of projects—from idea to production. You’ll make decisions and be responsible for the outcome.</li>
<li>Build for Scale: Design and develop robust, scalable systems that power our operations across sourcing, refurbishment, e-commerce, and pricing.</li>
<li>Collaborate & Influence: Work closely with engineers, product managers, and business stakeholders to shape the future of Upway’s tech and processes.</li>
</ul>
Requirements
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<ul>
<li>Business-Driven Mindset: You don’t just write code—you understand the “why” behind it and align your solutions with business goals.</li>
<li>Problem Solver: You enjoy tackling abstract, complex problems and turning them into elegant, scalable solutions.</li>
<li>Autonomous & Accountable: You take ownership of your work, drive projects independently, and thrive in a high-trust environment.</li>
<li>Technical Excellence: Solid experience with modern technologies and best practices. Our stack:</li>
<li>Typescript (NestJS + React)</li>
<li>PostgreSQL, BigQuery</li>
<li>GCP, Docker, Vercel, Shopify</li>
<li>Git, Turborepo, Metabase, Auth0</li>
<li>Experience: 5+ years in software engineering, with a proven ability to design, build, and deliver impactful solutions.</li>
</ul>
<b>Green Flags – You Are a Great Fit If:</b><br>
✅ You see code as a means to solve real-world problems, not as an end in itself.
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✅ You thrive in small, high-performing teams where ownership and autonomy are valued.
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✅ You take pride in delivering high-quality products and feel uncomfortable with “good enough.”
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✅ You are energized by big challenges and want to work with brilliant minds who push you to improve.
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✅ You believe that ownership grows with responsibility—and you actively seek both.
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✅ You value having equity as part of your compensation and want to be rewarded for the value you create.
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✅ You are fulfilled by seeing the tangible impact of your work on the business and the world.
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Benefits
<br><br>
At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be joining the Tech team, working directly with the CTO, and being based in Paris (8th).
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As a Series B and growing fast business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting employees to spend more than half of their time working on-site. For certain roles, such as operations, on-site work is essential and may require a full-time presence. If you have any questions about on-site expectations for your role, we encourage you to connect with your hiring manager for further details.
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Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant. We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway’s long term success.
<br><br>
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.
<br><br>
Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.
<br><br>
We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.

Senior Software Engineer (Relocation to Paris)

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
Upway is looking for an SEO e-Bike Lifestyle Content Creator to help build the most trusted destination for people researching e-Bikes and urban mobility.<br>
<br>
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read about e-Bike lifestyle.<br>
<br>
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.</div><h3 class="jobSectionHeader"><b><br>
Key Responsibilities</b></h3><div><br>
Content Creation</div><ul>
<li>Write high-quality, human-first SEO content (no AI-generated articles)</li>
<li>Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)</li>
<li>Develop strong angles and storylines that match real search intent</li>
<li>Ensure every piece is clear, structured, and conversion-driven</li>
</ul><div>Editorial Collaboration</div><ul>
<li>Work closely with the SEO and marketing team to:</li>
<li>Define content priorities</li>
<li>Align on structure and messaging</li>
<li>Continuously improve performance</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Skills, Knowledge and Expertise</b></h3><div><br>
Strong Writer</div><ul>
<li>Clear, structured, and engaging writing style</li>
<li>Able to explain lifestyle topics in a simple, practical way</li>
<li>Strong sense of storytelling within an SEO and GEO framework</li>
<li>High attention to detail and editorial quality</li>
</ul><div>Authentic</div><ul>
<li>Not corporate or generic</li>
<li>Writes with personality</li>
</ul><div>Passionate about Bikes</div><ul>
<li>Genuine bike enthusiast and rider in the US</li>
<li>Curious about different brands, models, and use cases</li>
<li>Excited about e-Bike culture, commuting, and urban mobility</li></ul><br>
<h3 class="jobSectionHeader"><b>
Benefits</b></h3><ul><li><br>
</li></ul><h3 class="jobSectionHeader"><b><br>
About Upway</b></h3><div>
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.</div><div></div><div><br>
Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.</div><div></div><div><br>
We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital &amp; GFC.</div></div><div></div>

SEO Content Writer - e-Bike Lifestyle - Freelance

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
Upway is looking for an SEO E-Bike Content Creator to help build the most trusted destination for people researching e-Bikes.<br>
<br>
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read.<br>
<br>
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.</div><h3 class="jobSectionHeader"><b><br>
Key Responsibilities</b></h3><div><br>
Content Creation</div><ul>
<li>Write high-quality, human-first SEO content (no AI-generated articles)</li>
<li>Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)</li>
<li>Develop strong angles and storylines that match real search intent</li>
<li>Ensure every piece is clear, structured, and conversion-driven</li>
</ul><div>Editorial Collaboration</div><ul>
<li>Work closely with the SEO and marketing team to:</li>
<li>Define content priorities</li>
<li>Align on structure and messaging</li>
<li>Continuously improve performance</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Skills, Knowledge and Expertise</b></h3><div><br>
Passionate about Bikes <b>(must)</b>
</div><ul><li>Genuine bike enthusiast</li>
<li>Curious about different brands, models, and use cases</li>
<li>Excited about e-Bike culture, commuting, and urban mobility</li>
</ul><div>Strong Writer</div><ul>
<li>Clear, structured, and engaging writing style</li>
<li>Able to explain lifestyle topics in a simple, practical way</li>
<li>Strong sense of storytelling within an SEO and GEO framework</li>
<li>High attention to detail and editorial quality</li>
</ul><div>Authentic</div><ul>
<li>Not corporate or generic</li>
<li>Writes with personality</li></ul><br>
<h3 class="jobSectionHeader"><b>
Benefits</b></h3><ul><li><br>
</li></ul><h3 class="jobSectionHeader"><b><br>
About Upway</b></h3><div>
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.</div><div></div><div><br>
Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.</div><div></div><div><br>
We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital &amp; GFC.</div></div><div></div>

SEO Content Writer - E-Bikes - Freelance

Join UPWAY and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

UPWAY

About Company

Senior Software Engineer (Relocation to Paris)

SEO Content Writer - e-Bike Lifestyle - Freelance

SEO Content Writer - E-Bikes - Freelance