Qureos Mentor

Usman Sons & Co

About Us Byte Stream Digital is a results-driven digital marketing agency specializing in e-commerce growth for US-based brands. We manage high-budget advertising accounts and focus exclusively on measurable outcomes &ndash; purchases, revenue, and ROAS. We're looking for an elite performance marketer who thrives on data, strategy, and scaling brands profitably across all major advertising platforms. Who We're Looking For We need a battle-tested performance marketer who has managed $10M+ ad spend across Meta, Google, and TikTok platforms. You're not just someone who &quot;runs ads&quot; &ndash; you're a strategist who understands the full customer journey, attribution models, and how to scale profitably in the competitive US e-commerce landscape. This role is NOT for you if:<ul><li>You focus on vanity metrics (reach, impressions, clicks)</li><li>You've only worked with local/regional brands</li><li>You rely on &quot;boosting posts&quot; as your Meta strategy</li><li>You haven't worked with TikTok's commerce ecosystem</li></ul>This role IS for you if:<ul><li>Your dashboards show Purchases, ROAS, CPA, and Revenue</li><li>You've scaled US e-commerce brands from 6-figures to 7-figures</li><li>You've built and managed TikTok Shops and Meta Shops from scratch</li><li>You speak fluent &quot;conversion optimization&quot; across all platforms</li></ul>Core Responsibilities Meta Ads (Facebook &amp; Instagram)<ul><li>Build and execute full-funnel conversion campaigns (TOF, MOF, BOF) with proven scaling strategies</li><li>Implement and troubleshoot Conversions API (CAPI) for accurate server-side tracking</li><li>Generate detailed CAPI health reports and ensure proper event matching</li><li>Manage catalog sales, dynamic retargeting, and Advantage+ shopping campaigns</li><li>Conduct creative testing frameworks (hooks, angles, formats) with statistical significance</li><li>Optimize for Purchase events with target ROAS/CPA goals</li></ul>Meta Shop &amp; Commerce Manager<ul><li>Set up and configure Meta Shops (Facebook &amp; Instagram Shops) from scratch</li><li>Manage product catalogs, collections, and checkout experiences</li><li>Integrate Meta Shop with Shopify/WooCommerce for seamless sync</li><li>Handle shop policies, shipping settings, and payment configurations for US market</li><li>Troubleshoot catalog issues, disapprovals, and policy violations</li></ul>Google Ads<ul><li>Set up and optimize Search campaigns with proper keyword architecture (SKAGs, STAGs, or modern structures)</li><li>Build high-performing Shopping Ads with optimized product feeds via Google Merchant Center</li><li>Launch and scale Performance Max (P.MAX) campaigns with asset group segmentation</li><li>Implement advanced bidding strategies (tROAS, tCPA, Max Conversion Value)</li><li>Manage audience signals, exclusions, and search term optimization</li><li>Work with US-specific targeting, seasonality adjustments, and competitive analysis</li></ul>TikTok Ads<ul><li>Create and manage full-funnel TikTok advertising campaigns for US audiences</li><li>Set up In-Feed Ads, Spark Ads, Collection Ads, and Dynamic Showcase Ads</li><li>Implement TikTok's Smart Performance Campaigns and automated bidding</li><li>Optimize for conversions (Add to Cart, Initiate Checkout, Purchase)</li><li>Develop creative strategies aligned with TikTok's native content style</li><li>Manage audience targeting, lookalikes, and retargeting campaigns</li></ul>TikTok Shop Setup &amp; Management<ul><li>Set up TikTok Shop for US market from scratch (Seller Center configuration)</li><li>Manage product listings, pricing, inventory, and shipping templates</li><li>Handle TikTok Shop policies, compliance, and approval processes</li><li>Integrate TikTok Shop with Shopify/WooCommerce</li><li>Set up and manage TikTok Shop Ads (Product Shopping Ads, LIVE Shopping Ads)</li><li>Coordinate with creators/affiliates for TikTok Shop promotions</li></ul>Reporting &amp; Analytics<ul><li>Create comprehensive weekly/monthly performance reports across all platforms</li><li>Set up proper attribution models and conversion tracking (GA4, GTM, CAPI, Events API)</li><li>Analyze customer acquisition costs and lifetime value metrics</li><li>Provide actionable insights and scaling recommendations</li><li>Cross-platform performance analysis and budget allocation recommendations</li></ul>Requirements Experience &amp; Track Record 4-5 years of hands-on experience managing Meta Ads, Google Ads &amp; TikTok Ads Proven experience with US-based e-commerce brands (Fashion, Beauty, CPG, or similar)<ul><li>Must have managed accounts with $10M+ total ad spend</li><li>Demonstrated experience setting up TikTok Shops and Meta Shops</li><li>Portfolio showing Purchase-focused results (ROAS, Revenue, CPA &ndash; screenshots required)</li></ul>Technical Skills<ul><li>Expert-level Meta Business Manager, Commerce Manager &amp; Ads Manager</li><li>Expert-level Google Ads (Search, Shopping, P.MAX)</li><li>Expert-level TikTok Ads Manager and TikTok Seller Center</li><li>Strong knowledge of Meta Pixel, Conversions API (CAPI) setup and troubleshooting</li><li>Strong knowledge of TikTok Pixel and Events API implementation</li><li>Proficiency in Google Merchant Center and product feed optimization</li><li>Experience with Google Tag Manager, GA4, and pixel debugging across all platforms</li><li>Understanding of iOS 14.5+ attribution challenges and solutions</li><li>Experience with shop setup, catalog management, and commerce policies</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Senior Performance Marketing Specialist – Google Ads & Meta Ads

About the RoleWe&rsquo;re looking for a mid-level graphic designer who actually gets it, someone who understands English clearly, cares about typography, and knows how to visually communicate in a way that makes an eCommerce brand feel premium, consistent, and scroll-stopping.If you live on Pinterest, study fonts for fun, and know how to turn a boring product shot into a high-converting creative, this role is for you.Key Responsibilities<ul><li>Create high-quality social media posts, banners, and ads specifically for eCommerce brands.</li><li>Maintain strong typography standards font pairing, spacing, hierarchy, alignment.</li><li>Handle CapCut video editing for reels, short-form content, and promotional videos.</li><li>Perform image manipulation, retouching, background cleanup, color correction, and compositing.</li><li>Design logos, brand assets, icons, packaging visuals, and other brand identity elements.</li><li>Align and position content perfectly according to the image layout and creative direction.</li><li>Maintain brand consistency across all visuals and campaigns.</li><li>Work closely with marketing and content teams to develop concepts, mood boards, and creative ideas.</li><li>Deliver work on deadlines every time.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;3 years of professional graphic design experience.</li><li>Good understanding of English (reading + interpreting instructions).</li><li>Strong command of typography, spacing, visual hierarchy, and modern design principles.</li><li>Solid experience in designing for eCommerce brands (beauty, lifestyle, fashion, home &amp; kitchen, etc.).</li><li>Proficient in:</li><li>Adobe Photoshop</li><li>Adobe Illustrator</li><li>CapCut / Premiere (basic to intermediate)</li><li>Ability to create scroll-stopping social media creatives.</li><li>Strong understanding of product photography angles, lighting corrections, and layout compositions.</li><li>Experience in logo design and brand identity concepts.</li><li>Creative mindset with the ability to bring fresh, on-trend ideas.</li></ul>Preferred (Bonus) Skills<ul><li>Experience in packaging design.</li><li>Knowledge of color psychology, branding, and marketing-led creative thinking.</li><li>Familiarity with reels trends and short-form editing styles.</li></ul>Who We WantSomeone who:<ul><li>Is fast, responsible, and takes ownership.</li><li>Thinks like a designer, not just a software operator.</li><li>Understands that eCommerce design = creativity + conversion.</li><li>Can take feedback positively and refine work quickly.</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthWork Location: In person

Mid-Level Graphic Designer (Onsite — Full Time)

Job Description:We are hiring an experienced SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have proven experience in SEO specifically within the E-commerce industry, having effectively handled websites targeting audiences in the USA, UK, Canada, and Pakistan.Key Responsibilities:<ul><li>Conduct comprehensive SEO audits and develop actionable strategies for multiple E-commerce projects.</li><li>Implement on-page, off-page, and technical SEO tactics to enhance website visibility and ranking.</li><li>Regularly monitor SEO performance, preparing insightful reports and adjusting strategies as needed.</li><li>Perform keyword research to optimize content and improve organic traffic.</li><li>Manage and oversee the performance and optimization of E-commerce stores, providing minor management support as necessary.</li></ul>Qualifications:<ul><li>Minimum 4-6 years of hands-on SEO experience in the E-commerce sector.</li><li>Demonstrated experience optimizing E-commerce websites for international markets including the USA, UK, Canada, and Pakistan.</li><li>Solid understanding of SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms.</li><li>Ability to manage multiple SEO projects simultaneously, ensuring timely delivery and measurable results.</li><li>Familiarity with managing E-commerce platforms (Shopify, WooCommerce, etc.).</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthAbility to commute/relocate:<ul><li>Karachi: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Intermediate (Preferred)</li></ul>Work Location: In person

SEO Specialist (E-commerce)

Join Usman Sons & Co and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Usman Sons & Co

ABOUT_COMPANY

Senior Performance Marketing Specialist – Google Ads & Meta Ads

Mid-Level Graphic Designer (Onsite — Full Time)

SEO Specialist (E-commerce)