Qureos Mentor

V G P UNIVERSAL KINGDOM

Location: Chennai, India Experience: 6 + years in brand &amp; conventional marketing (entertainment, hospitality, retail or FMCG preferred) Employment Type: Full-timeKey Responsibilities Area - What You&rsquo;ll Do:Brand Strategy &amp; Positioning&bull; Craft and periodically refresh individual brand identities while maintaining an overarching VGP KINGDOM narrative.<ul><li>Develop annual brand plans, value propositions and key messaging that resonate with Tamil Nadu&rsquo;s diverse audience segments.</li></ul>Conventional Campaign Leadership&bull; Plan, budget and execute 360&deg; offline campaigns (print, TV, radio, cinema, OOH, transit, in-park signage).<ul><li>Synchronise seasonal promotions, festival pushes and new-attraction launches across properties.</li></ul>Agency &amp; Vendor Management&bull; Lead creative, media-buying, PR and fabrication agencies from briefing through production.<ul><li>Negotiate rates and service-level agreements; ensure brand-safe execution.</li></ul>Cross-Property Synergies&bull; Design bundle offers, co-promotions and loyalty initiatives that drive visitation across amusement, aquarium, arcade and F&amp;B assets.<ul><li>Coordinate with digital, events and sales teams for unified go-to-market roll-outs.</li></ul>Brand Governance&bull; Maintain and enforce comprehensive brand guidelines (logos, colours, typography, tone).<ul><li>Review and approve all offline collateral to guarantee consistency and quality.</li></ul>Market Intelligence &amp; Insights&bull; Commission research, track competitive activity and measure brand health (awareness, preference, NPS).<ul><li>Produce data-driven recommendations to refine positioning and spend allocation.</li></ul>Partnerships &amp; Sponsorships&bull; Identify and close alliances with schools, corporates, tourism boards and consumer brands.<ul><li>Negotiate naming rights, co-branded events and media barter deals.</li></ul>Budget &amp; Performance Tracking&bull; Control annual offline marketing budget; monitor ROI, CPV and footfall lift.<ul><li>Present monthly dashboards and post-campaign analyses to leadership.</li></ul>Crisis &amp; Reputation Management&bull; Coordinate with PR to handle issues affecting brand image; prepare holding statements and FAQs.Job Type: Full-timePay: &#8377;500,000.00 - &#8377;600,000.00 per yearBenefits:<ul><li>Provident Fund</li></ul>Ability to commute/relocate:<ul><li>Saidapet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>Brand Management: 8 years (Required)</li></ul>Work Location: In person

Marketing BRAND MANAGER

Join V G P UNIVERSAL KINGDOM and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

V G P UNIVERSAL KINGDOM

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Marketing BRAND MANAGER