Qureos Mentor

Valco Companies

<div><p>At VAL-CO we work together as a global leader in providing innovative, value-focused products and services to the poultry, livestock and horticultural industries. We believe in all that we do by valuing people, integrity, quality, profitability, and stewardship. VAL-CO recognizes the importance and value of our employees and their families, and our customers and vendors. Each of their contributions are an integral part of the company's overall success.</p><p>
We are currently seeking a Digital Content Strategist to add to our team! The Digital Content Strategist is responsible for developing, executing, and optimizing a content strategy that drives brand awareness, engages target audiences, and supports business objectives across digital channels. This role blends creative vision with data-driven insights, understanding the industry and embracing the business to ultimately grow revenue for VAL-CO.</p><p>
Responsibilities:</p><ul><li>
Develop and manage a comprehensive digital content strategy aligned with business goals, brand voice, and target audience needs, supported by industry analysis.</li><li>
Partner with Product Management and perform market research to recognize industry trends and align company content and presence to market needs current and future.</li><li>
Create high-quality, engaging content for websites, blogs, email, social media, and other digital touchpoints.</li><li>
Collaborate with engineering, sales, tech support, and other company departments to produce multimedia content.</li><li>
Work closely with sales and product teams to align content efforts with broader campaigns.</li><li>
Up to 50% travel both domestically and internationally.</li><li>
Ensure all content is optimized for SEO, user experience, and accessibility.</li><li>
Track, analyze, and report on content performance metrics (traffic, engagement, conversions).</li><li>
Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to inform strategy adjustments.</li><li>
Run A/B tests and other experiments to refine messaging and increase interaction.</li><li>
Conduct content audits to evaluate performance and identify gaps or opportunities.</li><li>
Create content calendars, campaign roadmaps, and editorial guidelines for digital platforms.</li><li>
Stay informed on competitor activities and emerging digital content tools.</li></ul><p>
Requirements:</p><ul><li>
Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).</li><li>
3&ndash;5 years of experience in digital content strategy, marketing, or related role.</li><li>
Strong writing, editing, and storytelling skills with a keen eye for brand voice.</li><li>
Proficiency in CMS platforms (e.g., WordPress, Drupal, Loomly) and familiarity with HTML/CSS basics.</li><li>
Knowledge of SEO best practices and content optimization techniques.</li><li>
Experience with analytics and marketing automation tools.</li><li>
Ability to manage multiple projects and deadlines in a fast-paced environment.</li><li>
Experience in CRM platforms (e.g., Monday) to maximize touchpoints with customers and sales team.</li><li>
Experience in B2B and/or B2C content marketing.</li><li>
Basic design skills using tools like Canva, Adobe Creative Suite, or Figma.</li><li>
Experience with video content production and podcasting.</li></ul></div>

Digital Content Strategist

Join Valco Companies and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Valco Companies

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Digital Content Strategist

Digital Content Strategist