Qureos Mentor

Vista Equity Partners Management

<div>Position Summary:
<div>
Vista Equity Partners is seeking an experienced <b>Marketing Operations Lead</b> to build and oversee the firm&rsquo;s optimized marketing infrastructure. This individual will serve as the operational backbone of Vista&rsquo;s marketing organization - driving efficiency, consistency, and excellence across digital platforms, campaign execution, analytics, and reporting.</div><div></div><div><br>
Overseeing a small team responsible for Vista&rsquo;s web properties, email and paid channels, the Marketing Operations lead will advance marketing performance. The ideal candidate is a business partner and clear communicator who excels at building programs, SOPs and relationships to manage the day-to-day rhythm of marketing operations. They will also be passionate about enabling scalable growth through modern marketing technology, automation, and emerging AI-driven tools.</div><div><br>
</div><div>Reporting to the SVP, Corporate Marketing and Events, this newly created role will stand up the Marketing Operations function, partnering closely with Vista&rsquo;s Corporate Marketing, Private Wealth Marketing, Private Wealth Solutions and CAPS teams, as well as data, IT, and external agency partners.</div>
Responsibilities:
<div><b>
Marketing Operations Function Leadership</b></div><ul><li>
In support of marketing initiatives spanning Corporate, Private Wealth and Institutional Investor audiences, and in partnership with Marketing leadership, translate marketing strategy into operational plans.
</li><li>Ensure cross-functional alignment with Sales, Communications, IT, Product/IR, and Legal and Compliance teams.</li><li>
Implement and oversee project management rhythms, including planning cycles, status reporting, campaign calendars, and cross-team communication cadences.</li><li>
Participate in or lead agile marketing ceremonies (standups, sprint planning, retros) to drive cross-functional alignment and rapid execution.</li></ul><div></div><div><b><br>
Analytics &amp; Performance Measurement</b></div><ul><li>
Drive integrated measurement and reporting processes across Vista's marketing channels (web, paid media, email, social, events).</li><li>
Deliver dashboards, insights, and performance readouts that empower teams to make timely, data-driven decisions.</li><li>
Analyze funnel performance, attribution, audience behavior, and ROI to guide strategic decisions and optimize impact.</li></ul><div></div><div><b><br>
Campaign Operations</b></div><ul><li>
Develop and manage the end-to-end campaign production process - from intake and prioritization to trafficking, QA, deployment, and performance reporting.</li><li>
Create clear templates, workflows, and SOPs to ensure consistent execution across teams and channels.</li><li>
Collaborate with channel owners (email, web, paid) to ensure consistent campaign tagging, QA, and measurement.</li><li>
Enable scalable personalization and segmentation through structured processes and data utilization.</li></ul><div></div><div><b><br>
Platform Administration &amp; Vendor Management</b></div><ul><li>
Partner with IT and Martech teams to ensure marketing systems (automation, CRM, analytics, and reporting) are functioning effectively and integrated with firmwide infrastructure.</li><li>
Oversee marketing technology platforms (CRM, email systems, website CMS, analytics tools, automation platforms) in partnership with Vista&rsquo;s Martech lead.</li><li>
Proven experience with content management platforms such as WP Engine, Marketo, Seismic, Canva, etc.</li><li>
Responsible for developing processes for content development, storage and delivery of content to the website, via email, etc.</li><li>
Evaluate and implement new tools that improve efficiency or insight.</li><li>
Train teams on best practices and ensure systems are used consistently.</li></ul><div></div><div><b><br>
Innovation &amp; AI-Driven Optimization</b></div><ul><li>
Evaluate and introduce AI-enabled tools and workflows that accelerate campaign development, improve insight generation, and enhance personalization.</li><li>
Stay informed on industry trends, emerging technologies, and best-in-class marketing operations practices.</li></ul>
Qualifications:
<ul><li>12+ years of experience in marketing operations, analytics, or Martech management preferably building a similar function within asset management, alternative investments or wealth management.
</li><li>Proven expertise in building and managing marketing automation, CRM, analytics, and reporting systems.</li><li>
Strong understanding of data structures, integration frameworks, and marketing performance metrics.</li><li>
Experience overseeing vendor management, system governance, and process automation initiatives.</li><li>
Demonstrated ability to create and scale processes within complex, matrixed environments.</li><li>
Hands-on experience with tools such as Salesforce, Marketo, Cvent, Sprout Social, Zoom Webinar, SEM Rush, Vidyard, Seismic, Looker//Power BI, project management platforms (Wrike, Smartsheet, Jira) and workflow automation solutions (AI).</li><li>
Exceptional communication and stakeholder management skills.</li></ul><div></div><div><br>
The annualized base pay range for this role is expected to be between <b>$175,000 &ndash; $275,000</b>. Actual compensation will vary based on experience, expertise, and geographic location. Additional components include annual performance-based bonuses and a comprehensive benefits package.</div>
Company Overview:
<div>
Vista is a global technology investor that specializes in enterprise software. Vista&rsquo;s private market strategies seek to deliver differentiated returns through a proprietary and systematic approach to value creation developed and refined over the course of 25 years and 600+ transactions. Today, Vista manages a diversified portfolio of software companies that provide mission-critical solutions to millions of customers around the world. As of June 30, 2025, Vista had more than $100 billion in assets under management. Further information is available at vistaequitypartners.com. Follow Vista on LinkedIn, @Vista Equity Partners, and on X, @Vista_Equity.</div></div>

Vice President, Marketing Operations

Join Vista Equity Partners Management and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Vista Equity Partners Management

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Vice President, Marketing Operations