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Wago

WAGO is the backbone of a smart, connected world.
 
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WAGO Corporation is seeking a Digital Marketing Specialist to drive customer acquisition and revenue growth through strategic paid media campaign management and high-performance website optimization. This role combines paid media strategy and CMS execution to maximize ROI across all digital channels. The ideal candidate is analytically minded, platforms-savvy, and comfortable managing complex paid media portfolios while maintaining technical proficiency in website builds and tag management.
 
WAGO offers a competitive salary and a comprehensive benefits package including medical, dental, vision, company-paid insurance plans-life, AD&D, short-term disability and long-term disability, and a retirement 401k plan.
 
Experience & Qualifications: 
<ul>
<li>Bachelor's degree in Marketing, Digital Marketing, Business, related field or equivalent work experience</li>
<li>3-5 years of proven experience managing paid media campaigns across multiple platforms on a scale</li>
<li>Demonstrated success building and optimizing landing pages with complex form integrations and tracking requirements</li>
<li>Experience with enterprise CMS systems or willingness to quickly master new platforms</li>
<li>Expert proficiency in Google Ads (Search, Display, Remarketing, YouTube) - certification required</li>
<li>Expert proficiency in Meta Business Manager LinkedIn Campaign Manager and StackAdapt (or similar programmatic/DSP platforms)</li>
<li>Understanding campaign types: awareness, lead generation, conversion, remarketing</li>
<li>Working knowledge of and ability to code and troubleshoot HTML and CSS</li>
<li>Hands-on experience with Google Tag Manager (GTM): creating tags, triggers, variables, and troubleshooting implementation</li>
<li>Proficiency in enterprise CMS environments (SAP Hybris/BackOffice, Contentful, or similar)</li>
<li>Experience building web forms with multi-step flows, data validation, and integration requirements</li>
<li>Comfortable with Google Analytics 4 (GA4) implementation and data structure</li>
<li>Familiarity with AI-powered insights and automation tools (Google Performance Max, Meta Advantage+, etc.)</li>
<li>SharePoint experience</li>
<li>A/B testing and experimentation methodology</li>
</ul>
Duties and Responsibilities: 
Paid Media Management
 <ul>
<li>Execute across Google Ads, Meta (Facebook/Instagram), LinkedIn, and StackAdapt based on performance, seasonality, and business priorities</li>
<li>Develop and execute integrated campaigns that leverage the strengths of each platform while maintaining consistent brand messaging</li>
<li>Audience strategy - develop targeting strategies for each platform, including custom audiences, lookalike audiences, and interest-based targeting</li>
<li>Landing page coordination -work with CMS to ensure paid media landing pages are optimized, tracked, and ready for campaign launch</li>
<li>Experimentation design and execute A/B tests across ad creative, audiences, landing pages, and messaging to continuously improve performance</li>
<li>Stay current on platform updates, new ad formats, algorithm changes, and best practices for Google Ads, Meta, LinkedIn, and StackAdapt</li>
<li>Understand how AI-powered features (Google Performance Max, Meta Advantage+, etc.) work and when to leverage them for scalability</li>
<li>Manage platform account health (settings, audiences, audiences, conversion tracking, pixel implementation)</li>
</ul>
Website & CMS Management
 <ul>
<li>Campaign landing page builds - design, build, and launch custom landing pages for paid media campaigns, product launches, and lead generation initiatives</li>
<li>Form integration & tracking - implement complex web forms with multi-step flows, conditional logic, data validation, and backend integrations</li>
<li>Google Tag Manager (GTM) implementation - set up tags, triggers, variables, and events for proper conversion tracking, form submissions, and user behavior measurement; troubleshoot tracking issues and validate data flow</li>
<li>Conversion optimization - ensure landing pages are optimized for mobile, fast-loading, and designed to convert site visitors into leads/customers</li>
<li>A/B testing on pages - partner with Data Analyst to design and implement page experiments (layouts, copy, CTAs, form fields) to improve conversion rates</li>
<li>Ongoing website update - maintain and update WAGO's US and Canada websites using SAP Hybris, SAP BackOffice, and/or Contentful CMS</li>
<li>Mobile optimization- ensure all website pages and landing pages are fully optimized for mobile devices; test across devices and browsers</li>
<li>Content quality & accuracy - ensure all website content is accurate, current, aligns with brand guidelines, and supports SEO best practices</li>
<li>UTM parameter strategy- develop consistent UTM naming conventions for all campaigns; ensure all links are properly tagged for attribution</li>
<li>SharePoint maintenance - maintain and support organization's internal SharePoint site for team collaboration and internal communications</li>
</ul>
Emerging Initiative & Continuous Improvement
 <ul>
<li>Platform expertise maintenance - stay ahead of updates and changes on Google Ads, Meta, LinkedIn, and StackAdapt; pursue platform certifications (Google Ads, Meta Blueprint)</li>
<li>AI & automation adoption - learn and experiment with AI-powered tools and features (Performance Max, Advantage+, predictive bidding); evaluate when and how to leverage AI for scalability and efficiency</li>
<li>Emerging channels & tactics - monitor new platforms, ad formats, and digital marketing trends; identify opportunities to pilot new channels</li>
<li>Continuous skill development - complete online courses, attend webinars, and stay informed of digital marketing best practices</li>
<li>Data Analyst partnership - work as a team with Data Analyst to proactively identify analytics needs, set up tracking, troubleshoot data issues, and extract insights from campaign performance</li>
<li>Digital Marketing Manager alignment - partner on campaign strategy, provide performance updates, and recommend tactical and strategic optimizations</li>
</ul>
This job description in no way states or implies that these are the only duties to be performed by this employee. Additional job-related duties may be assigned as required.
 
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Digital Marketing Specialist

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Digital Marketing Specialist