Qureos Mentor

Westgate Mfg

Westgate Mfg is a leading lighting manufacturer serving customers across North America. We are entering a new growth phase and seeking a visionary digital leader to transform our online presence and build a high-performance digital growth engine across both our websites for B2B and B2C channels.As our Director of Digital Strategy &amp; E-Commerce, you will architect and drive the digital roadmap that takes Westgate to the next level, owning visibility, conversion, and growth. This is a strategy-first role that blends SEO mastery, AI-driven optimization, and sharp performance marketing to accelerate our market presence.Key Objectives<ul><li>Design and execute a keyword growth strategy to dominate first-page search results for top industry and product keywords</li><li>Elevate Westgate&rsquo;s brand name online and drive branded search demand</li></ul>Oversee technical SEO, site structure, and deploy AI-driven content and search strategies<ul><li>Lead B2B digital growth initiatives including targeted Google Ads campaigns, LinkedIn influence building, and pixel-based retargeting for distributors, contractors, and specifiers</li><li>Scale our B2C closeout e-commerce site with Google Shopping and search ads, site UX improvements, cart recovery flows, email and loyalty campaigns, and revenue-focused optimization</li></ul>What You Will OwnFull digital growth strategy for Westgate Advertising budgets across B2B and B2C campaigns SEO, SEM, content roadmap, and analytics reporting Evaluation and integration of AI and automation tools Building and managing a future in-house digital team or external partnersRequirements7+ years in digital marketing, e-commerce, or growth strategy leadership Proven record driving SEO, paid media, and online revenue at scale Strong knowledge of Google Ads, Shopping Ads, analytics, and pixel-based tracking Experience implementing AI-driven marketing and personalization tools Deep understanding of both B2B and B2C digital funnels Analytical mindset with strategic vision and hands-on execution ability Excellent communication and cross-team leadership skillsWhy Join WestgateLead a high-impact transformation from the ground up Collaborate directly with executive leadership Competitive compensation and growth opportunity Shape the future of a trusted brand in the lighting industryLooking for proposals from strong strategic, knowlesgable and talented minds.Job Types: Full-time, Part-time, ContractPay: $75,000.00 - $130,000.00 per yearExpected hours: 30 &ndash; 40 per weekWork Location: Hybrid remote in Vernon, CA 90058

Director of Digital Strategy & E-Commerce

Join Westgate Mfg and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Westgate Mfg

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Director of Digital Strategy & E-Commerce