Qureos Mentor

Wright State University

<div><div>The digital content and marketing writer crafts engaging content that elevates the university&rsquo;s voice, inspires prospective students, highlights faculty excellence and student achievement, and conveys Wright&rsquo;s State&rsquo;s brand personality and value proposition. This writer will play a key role in strengthening brand awareness, supporting recruitment and reputational goals, and enhancing the overall digital experience. Using a deep understanding of digital communication practices and skills with respect to UX, marketing, branding, problem solving, time management, and adaptability, this role is an integral member of the <i>Enrollment and Partnership Marketing and Brand Management</i> team which helps support the University&rsquo;s goals and priorities.<br>
</div>Minimum Qualifications
<ul><li>Bachelor&rsquo;s degree in Writing, Communications, English, Marketing, Journalism, or a related field.</li>
<li>2&ndash;5 years of professional experience in digital writing, content strategy, or journalism&mdash;experience in higher education is a plus.</li>
<li>Excellent writing, editing, and storytelling skills with attention to voice, tone, and grammar.</li>
<li>Proven ability to create engaging and persuasive content across digital platforms, including websites, ensuring consistency with brand and messaging guidelines.</li>
<li>Strong proficiency in conceptualizing and crafting targeted print collateral, such as brochures, flyers, and postcards, that effectively highlights advantages.</li>
<li>Familiarity with digital marketing best practices including AI, SEO, UX writing, and content management systems.</li>
<li>Ability to manage multiple projects, meet deadlines, and adapt writing style for different platforms and audiences.</li>
<li>A collaborative mindset and strong interpersonal communication skills.</li>
</ul>Preferred Qualifications
<ul><li>Demonstrated expertise in developing comprehensive, compelling cases that communicate program benefits and distinctive features for higher education audiences.</li>
<li>Experience using analytics tools (e.g., Google Analytics) to inform content strategy.</li>
<li>Basic visual content creation (e.g., Canva, Adobe Creative Suite) is a plus.</li>
<li>Experience utilizing CRM tool to schedule and send emails and text messages (e.g., Slate).</li>
<li>Understanding of accessibility standards and inclusive language in digital communication.</li>
<li>Knowledge of AP style and editorial content calendars.</li><br>
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</ul><div><br>
</div>Essential Functions and percent of time:
<div><b>Write and edit high-quality content for a range of digital platforms including the university website, digital and social media, and print and email campaigns. (65%)</b></div><ul>
<li>Develop clear, engaging, and persuasive messaging that aligns with institutional priorities and resonates with diverse audiences.</li>
<li>Partner with internal departments to identify and tell impactful stories through digital content.</li>
<li>Translate complex academic and institutional topics into accessible, audience-friendly content.</li>
<li>Ensure all content adheres to brand voice, tone, and editorial standards.</li>
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</ul><div><b>Optimize content for AI, search engines, and accessibility (</b><b>SEO</b><b> and </b><b>ADA</b><b> compliance). (25%)</b></div><ul>
<li>Contribute to editorial calendars, content audits, and strategic content planning.</li>
<li>Monitor content performance and recommend data-driven improvements.</li>
</ul><div><b>Other duties as assigned (10%)</b></div><ul>
<li>Write and speak effectively, clearly communicate and collaborate with peers, leadership teams, and clients.</li>
<li>Effectively handle creative project management with internal partners and respond to all requests and communications in a timely and thorough manner.</li>
<li>Strong project management skills and the ability to manage multiple projects simultaneously.</li></ul></div>

Digital Content and Marketing Writer

Join Wright State University and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Wright State University

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Digital Content and Marketing Writer