Qureos Mentor

Zepto

<div>
 
 
 Our Story:
 
 
 
 Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time &mdash;making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in 10 minutes*.
 
 
 Zepto Caf&eacute; extends our commitment to convenience, featuring a curated menu of over 200 fresh items.
 
 
 
 
 
 
 Role Overview
 
 
 
 As a
 
 Senior Product Manager &ndash; New Category
 
 at Zepto, you&rsquo;ll drive the ideation, validation, and launch of innovative product verticals (e.g., fresh produce, OTC pharmacy, pet care, meal kits), from zero to market leader. You'll be responsible for leading cross-functional teams, building category roadmaps, and delivering on key business metrics like adoption, frequency, gross margin, and net revenue. This is a high-impact, high-ownership role where your product vision becomes a defining part of Zepto&rsquo;s customer journey.
 
 
 
 
 
 
 Roles &amp; Responsibilities
 
 
 
 
 Category Strategy &amp; Discovery
 
 
 <ul>
 <li>
 Identify and size high-growth category opportunities in the quick-commerce space through market research, consumer insights, and competitive mapping.
 </li>
 <li>
 Create and pitch a compelling category vision aligned with Zepto&rsquo;s mission and business priorities.
 </li>
 </ul>
 
 
 Customer Research &amp; Validation
 
 
 <ul>
 <li>
 Lead qualitative and quantitative research (surveys, interviews, A/B tests, MVP shipping) to validate the problem statement and product-market fit.
 </li>
 <li>
 Partner with user research, data science, and analytics teams to analyze usage patterns and market segments.
 </li>
 </ul>
 
 
 Roadmap &amp; Prioritization
 
 
 <ul>
 <li>
 Define end-to-end product roadmap &ndash; features, pricing, inventory, packaging, backend integration, and marketplace mechanics &ndash; with a laser focus on unit economics.
 </li>
 <li>
 Prioritize roadmap items based on customer value, reusability, profitability, and execution feasibility.
 </li>
 </ul>
 
 
 Cross-Functional Leadership
 
 
 <ul>
 <li>
 Work closely with engineering, operations, supply chain, category merchants, marketing, and finance to ensure flawless category set-up and go-to-market.
 </li>
 <li>
 Act as primary product liaison for both internal stakeholders and external partners / vendors.
 </li>
 </ul>
 
 
 Launch, Monitoring &amp; Scale
 
 
 <ul>
 <li>
 Drive category launch plans: migration, learnings from pilot zones, packaging design, promotion strategy, and communication rollout.
 </li>
 <li>
 Define success metrics (e.g., frequency, AOV, retention, margin) and measure performance post-launch to iterate quickly.
 </li>
 </ul>
 
 
 Growth &amp; Optimization
 
 
 <ul>
 <li>
 Own continuous improvement cycles&mdash;iterative enhancements in assortment, UX, pricing, delivery promise&mdash;to improve category performance.
 </li>
 <li>
 Build scalable processes for future category rollouts across regions.
 </li>
 </ul>
 
 
</div>

Senior Product Manager - New Category

Join Zepto and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Zepto

ABOUT_COMPANY

Senior Product Manager - New Category