Qureos Mentor

هيئة الطرق والمواصلات

<div><p>مدير إدارة - التسويق والاتصال المؤسسي - (26000377)</p><div><p><b>
الوصف الوظيفي</b></p><div></div><div><br>
Job Purpose:</div><div>
Provide strategic leadership, policy direction, and governance for all marketing, branding, media, and corporate communication activities across the Roads and Transport Authority. Ensure a unified institutional identity, effective public engagement, and alignment with Dubai Government communication strategies. Strengthen RTA&rsquo;s image, promote a sustainable transportation culture, and enhance stakeholder confidence through transparent, timely, and impactful communication.</div><div></div><div><br>
Roles and Responsibilities</div><div>
Strategy:</div><ul><li>
Lead the formulation and implementation of RTA&rsquo;s overall marketing and corporate communication strategy, ensuring alignment with Dubai Government priorities, RTA&rsquo;s vision, and institutional objectives.</li><li>
Oversee the development, governance, and enhancement of RTA&rsquo;s corporate identity framework, including brand architecture, naming conventions, and service presentation standards across all institutions.</li><li>
Approve and guide the annual marketing and communication plans for RTA institutions and sectors, ensuring consistent brand representation, unified messaging, and alignment with approved identity standards.</li><li>
Champion the development of marketing and awareness initiatives that promote the use of public and mass transportation, contributing to Dubai&rsquo;s sustainability and mobility goals.</li><li>
Direct and monitor community awareness programs and campaigns aimed at promoting traffic safety and public understanding of RTA services and initiatives.</li><li>
Provide strategic oversight for media, public relations, sponsorship, events, digital marketing, advertising, and corporate social responsibility activities to ensure positive brand reputation and engagement.</li></ul><div>
Operations</div><ul><li>
Supervise the planning, production, and execution of RTA&rsquo;s marketing and promotional campaigns, ensuring coordination with relevant sectors and adherence to institutional identity guidelines.</li><li>
Oversee the design, preparation, and publication of traffic awareness materials and the Traffic Safety Magazine (Salama), ensuring quality, relevance, and reach to diverse community segments.</li><li>
Ensure RTA&rsquo;s presence on digital platforms, including internal and external websites and official social media channels, maintaining a strong and interactive digital reputation.</li><li>
Direct the management of written, visual, and audio content used across all communication channels, ensuring accuracy, credibility, and cultural appropriateness.</li><li>
Oversee communication activities for projects affecting public mobility and traffic, ensuring timely dissemination of information and transparent engagement with the community.</li></ul><div>
Product / Process Improvement</div><ul><li>
Establish and monitor communication performance indicators (KPIs), ensuring continuous evaluation of campaigns, media engagement, and public satisfaction.</li><li>
Foster a data-driven communication culture, ensuring insights from community feedback, sentiment analysis, and digital engagement are integrated into future strategies.</li><li>
Lead the continuous improvement of marketing and communication processes, including policy refinement, digital transformation, and adoption of innovative communication technologies.</li></ul><div>
</div></div><div><p><b>
المؤهلات و المهارات</b></p><div></div><div><br>
Qualifications &amp; Experience</div><ul><li>
Bachelor&rsquo;s degree in Business Administration, Marketing, or equivalent from a recognized university.</li><li>
Minimum 18 years of work experience in the field.</li></ul><div></div><div><br>
Technical Competencies</div><ul><li>
Brand Identity Management</li><li>
Community Engagement &amp; CSR Management</li><li>
Customer Relationship Management and Experience</li><li>
Marketing Campaign Planning &amp; Execution</li><li>
Marketing, Commercial &amp; Pricing Management</li><li>
Media Relations &amp; Communication</li><li>
Project Management</li></ul><div>
</div></div><div><b>
فئة الوظيفة</b><b>:</b> الإعلام</div><div><b>
جهة العمل</b><b>:</b> هيئة الطرق والمواصلات</div><div><b>
الإدارة</b><b>:</b> التسويق والاتصال المؤسسي</div><div><b>
المستوى التعليمي</b><b>:</b> بكالوريوس</div><div><b>
الجنسية المطلوبة</b><b>:</b> اماراتي</div><div><b>
الراتب الشهري</b><b>:</b> غير محدد</div><div><b>
طبيعة الدوام</b><b>:</b> دوام كامل</div><div><b>
تاريخ الإعلان</b><b>:</b> 11-02-2026</div><div><b>
تاريخ سحب الإعلان عن الوظيفة</b><b>:</b> 13-03-2026</div></div>

مدير إدارة - التسويق والاتصال المؤسسي

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هيئة الطرق والمواصلات

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مدير إدارة - التسويق والاتصال المؤسسي