🚀 Performance Marketer / Media Buyer (Meta Ads – High-Ticket Services)

About Athena Genealogy

Athena Genealogy helps clients worldwide reclaim German citizenship by descent through structured genealogical research and legal-ready documentation.

This is a high-trust, high-ticket consulting service (USD 1,400–10,000+).

We do not sell impulse products — we guide people through complex, life-changing decisions.

⚠️ Important upfront

This is a remote-first contract role .

Relocation to Dubai is NOT required.

Worldwide applicants are welcome.

Who this role is for

This role is NOT for:

• CPL-only optimizers
• “We handle everything” agency profiles
• Junior marketers looking for training

This role IS for a performance marketer who understands that:

Traffic is easy.
Qualified leads and commitment are the real challenge.
Your mission

You will manage and scale Meta Ads (Facebook & Instagram) with a strong focus on:

• Lead quality over lead volume
• Form → next-step conversion
• Cost per qualified case
• Data-driven creative testing

You’ll work directly with the founder inside a clearly defined funnel and positioning.

Responsibilities

• Set up, manage, and optimize Meta Ads campaigns
• Test creatives, hooks, audiences, and angles systematically
• Optimize for qualified leads , not just form submissions
• Analyze drop-offs after form submission
• Collaborate on creative hypotheses and testing priorities
• Report transparently on performance and learnings

You will not be responsible for closing or sales calls.

What we expect

• Proven experience with paid traffic for high-ticket services
• Strong understanding of Meta Ads mechanics
• Ability to think beyond CTR & CPL
• Structured, data-driven testing mindset
• Clear communication and accountability

Nice to have (not required):

• Experience with legal, immigration, consulting, or financial services
• Understanding of multi-step funnels and commitment psychology

KPIs you’ll be measured on

• Cost per qualified lead
• % of leads progressing to the next step
• Lead quality feedback from sales
• Scalability without quality drop

If these KPIs excite you, you’ll thrive here.

Compensation

• Contract / freelance collaboration
• Low fixed retainer + performance-based bonus
• Clear 30-day test phase before long-term scaling

How to apply

Please do not send a generic CV.

Instead, include:

1. A short intro about your relevant experience
2. Examples of high-ticket or complex funnels you worked on
3. Your perspective on why leads often don’t convert after form submission

Applications without this will not be considered.

Final note

This role is for someone looking for long-term collaboration , not quick wins.

If you believe that:

Traffic amplifies whatever funnel it’s sent into

we should talk.