Account based Marketing Specialist

Account-Based Marketing Specialist – Energy

Cairo, Egypt | Full-time

About Immensa

Immensa is transforming how the world’s largest energy companies address critical spare part challenges. Our solutions help asset-intensive organisations decrease over-stocking, reduce downtime, manage obsolescence, and strengthen supply chain resilience through advanced digital inventory and distributed manufacturing technologies.

We work with some of the world’s largest Oil & Gas and energy organisations, supporting mission-critical operations where reliability, quality, and trust are essential.

As Immensa expands its strategic enterprise account model across approximately 50 global target customers , we are strengthening our marketing team with an Account-Based Marketing capability designed to support deeper engagement with priority accounts.

Role Overview

We are seeking an Account-Based Marketing Specialist to support Immensa’s marketing and commercial teams by developing targeted engagement initiatives for our strategic energy accounts.

Reporting to the Marketing Manager , this role will focus on executing Account-Based Marketing programmes that help build awareness, strengthen relationships, and generate momentum within priority customers.

Working closely with Strategic Account Directors, Solutions Consultants, and the broader commercial team, you will design highly targeted campaigns and content aimed at engaging multiple stakeholders within complex enterprise energy organisations.

This role is ideal for someone who enjoys strategic B2B marketing, targeted campaign execution, and close collaboration with enterprise sales teams .

Key Responsibilities

Account-Based Marketing Execution

• Support the development and execution of Account-Based Marketing programmes targeting Immensa’s strategic energy accounts

• Develop tailored engagement plans for priority customers and key stakeholders

• Align marketing initiatives with the account strategies of Strategic Account Directors

Targeted Campaign Development

• Design and deliver personalised marketing initiatives aimed at specific companies and stakeholder groups

• Develop messaging that resonates with engineering, operations, supply chain, and leadership audiences within energy organisations

• Support the creation of account-specific marketing materials and engagement campaigns

Stakeholder Engagement Support

• Help increase awareness and engagement within strategic accounts

• Identify opportunities to engage new stakeholders and expand Immensa’s presence within target organisations

• Support the commercial team with marketing initiatives that strengthen relationships and credibility

Content & Thought Leadership

• Collaborate with the Marketing Manager and subject matter experts to develop relevant content for priority accounts

• Support creation of case studies, technical marketing materials, and industry insights

• Ensure messaging reinforces Immensa’s positioning as a leader in Digital Inventory and distributed manufacturing

Campaign Measurement & Insights

• Track engagement across strategic accounts and measure campaign effectiveness

• Provide insights to marketing and commercial teams on engagement trends and opportunities

• Continuously optimise ABM programmes based on results and feedback

Ideal Background

• 3–6 years’ experience in B2B marketing, enterprise marketing, or Account-Based Marketing roles

• Experience supporting sales teams targeting large enterprise customers

• Familiarity with Account-Based Marketing strategies and tools

• Experience working in Energy, Oil & Gas, or asset-intensive sectors is highly desirable

Professionals with experience in enterprise technology, deep tech, or complex B2B marketing environments are particularly well suited for this role.

Skills & Attributes

• Strong understanding of Account-Based Marketing principles and best practices

• Ability to translate complex technical solutions into compelling marketing narratives

• Analytical mindset with the ability to measure and optimise campaigns

• Strong communication and stakeholder management skills

• Creative thinker capable of developing targeted engagement strategies

• Comfortable working closely with commercial and technical teams

What Success Looks Like

• Increased engagement and awareness within Immensa’s strategic energy accounts

• Strong alignment between marketing programmes and account strategies

• Targeted campaigns that support relationship building and deal progression

• High-quality marketing materials that strengthen Immensa’s credibility with energy customers

Why Join Immensa?

• Help shape how the world’s largest energy companies adopt Digital Inventory

• Work closely with strategic account teams engaging global energy leaders

• Be part of building a modern Account-Based Marketing capability in a high-impact sector

• Join a growing company with global ambition and meaningful impact