Account Based Marketing Specialist

Role Overview

We are looking for a results-driven Account Based Marketing (ABM) Specialist to join our newly formed Sales & Lead Generation department. You will identify, target, and engage high-value B2B accounts through cold outreach, LinkedIn campaigns, and personalized email marketing — working hand-in-hand with SDRs and Account Executives to build a strong, qualified pipeline.

Core Skills Required

• Cold Outreach Specialist — initiating first contact with prospects across multiple channels

• LinkedIn Outreach — leveraging LinkedIn Sales Navigator for targeted prospecting and connection campaigns

• Email Marketing — designing and executing personalized outbound email sequences (not bulk blasts)

• Outbound Sales — proactively driving pipeline from the top of the funnel

• Lead Generation Tools — proficient in tools such as Apollo.io, Hunter.io, Lusha, or HubSpot

Key Responsibilities

• Build and maintain a Target Account List (TAL) of 50–200 priority B2B companies

• Execute personalized LinkedIn connection and messaging campaigns targeting decision-makers

• Design and manage outbound cold email sequences with strong open and reply rates

• Conduct deep account research — pain points, org structure, buying signals, tech stack

• Coordinate with SDRs to hand off warm prospects with full context notes

• Track account engagement: email opens, LinkedIn replies, profile visits, link clicks

• Manage and optimize all lead generation tools and maintain clean CRM data

• Report on pipeline influenced, meetings generated, and outreach conversion rates weekly

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field

• 2–4 years of hands-on B2B outbound marketing or lead generation experience

• Demonstrated experience running LinkedIn outreach campaigns (not just posting content)

• Strong written English — ability to write sharp, concise, personalized cold messages

• Experience with at least one lead generation tool: Apollo.io, Lusha, ZoomInfo, or similar

• Data-driven mindset — tracks and optimizes performance metrics consistently

Work Location: In person