INNOCEAN USA, a full-service advertising agency, located in sunny Huntington Beach, CA, is seeking a Freelance Digital Account Director, to join our growing team!

This is a long-term, ongoing contract role. We are a hybrid workplace, x3 days week in office. Candidates must be local to SoCal.

DEPARTMENT OVERVIEW:

The digital account team is responsible for website, mobile, and other digital product executions for our automotive client. We are a team of specialists and subject matter experts with a deep understanding of our clients’ business and user behavior across our digital properties.

ROLE OVERVIEW:

The Digital Account Director oversees the efforts of a team in executing work on behalf of our clients. The ideal candidate has previous experience in an agency or client services environment and will have managed multiple teams across a variety of digital / web projects simultaneously to successful completion.

DUTIES AND RESPONSIBILITIES:

• Lead the teams as they update the website with new model-year content, brand campaigns, enhancements to the site and maintenance.
• Build and utilize a solid understanding of the client’s business, major customer segments and competitive set, as well as business information (qualitative and quantitative) used by clients in their day-to-day activities and stewardship of the brand.
• Provide marketing and creative recommendations based on customer, channel, business and brand insight.
• Help drive marketing and creative strategies based on relevant customer and marketing insight (ROI, impact, etc.).
• Demonstrate shift from project management to client management and the ability to cross-sell/up-sell additional services or program enhancements.
• Create high-impact client presentations.
• Collaborate with other teams within the agency to deliver effective .com experiences, including brand teams, strategy, media, etc.
• Identify new business opportunities within current client engagement to deepen the relationship. Leverage agency and client knowledge to identify growth opportunities and sell in new services.
• Manages entire programs independently, adhering to agency process, working effectively with all capabilities and using their expertise appropriately.
• Ensure team members take personal accountability for on-time, on-budget, quality execution.
• Proactively manage and communicate between scope, schedule and budget with clients, partners and internally, on an ongoing basis.
• Act as day-to-day client resource/advisor, with regard to capability area/level.
• Partner with clients in a positive, professional and constructive way, establishing solid long-term relationships.
• Understand and articulate client strategy and steer it with insight when required.
• Demonstrate flexibility and “read” situations in order to react appropriately and solve issues.
• Manage expectations that are beyond particular scope, but crucial to success.
• Escalate issues and risks in complex situations.