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Acquisition Marketing Manager - REMOTE
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**REMOTE JOB**
At Higher Learning Technologies (HLT), we help future nurses and healthcare professionals master high-stakes exams and launch successful careers. Our AI-powered platform combines expert content with adaptive technology to make learning smarter, faster, and more effective — reaching nearly 30 million learners worldwide.
We’re a small, mission-driven team that moves fast, experiments thoughtfully, and focuses on measurable impact. When you join HLT, you’ll take ownership of your work, collaborate across teams, and see the results of your efforts in real learners’ success.
About This Role:
HLT is looking for an AI-forward Acquisition Marketing Manager to own our top-of-funnel engine and accelerate growth across our suite of healthcare education apps, including NCLEX Mastery and FNP Mastery.
In this role, you’ll drive paid and organic acquisition, optimize our website and SEO, manage app store presence, and leverage AI to scale initiatives across channels. This is a high-autonomy role where your work will directly drive growth and help millions of aspiring healthcare professionals every month.
What You’ll Do:
Top-of-Funnel Growth
- Own and execute top-of-funnel strategies across paid, organic, website, and app store channels.
- Design growth experiments that drive high-quality leads, app installs, and conversion.
- Build multi-channel campaigns (paid social, SEM, ASO, content, lifecycle) and manage contractors supporting execution.
Website, Branding & SEO
- Optimize website experience: user journeys, CRO, lead capture, and funnel performance.
- Define branding strategy to unify multiple products under the HLT Mastery umbrella.
- Lead SEO strategy: keyword roadmap, content alignment, on-page improvements, and technical SEO.
- Build and test landing pages, forms, and lead magnets to maximize conversions.
AI-Forward Marketing & Content
- Operate and evolve an AI marketing stack for research, targeting, content creation, personalization, and automation
- Build marketing assets faster and smarter with AI: landing pages, ads, webinar funnels, ebooks and more.
- Champion AI adoption across the team to increase speed, reduce cost, and expand experimentation
Analytics & Optimization
- Build dashboards to monitor campaign performance, lead quality, conversion rates, and ROI.
- Analyze trends, optimize campaigns, and identify scalable growth opportunities.
- Maintain clean data, accurate attribution, and effective automation workflows.
Qualifications:
3–5 years of experience in digital marketing, growth, or acquisition- Deep expertise across paid media, organic channels, SEO, website optimization, and analytics.
- Thrives in a small, fast-moving team, and can build scalable systems from scratch.
- Highly analytical with a passion for data, dashboards, and measuring impact.
- Highly creative with strong skills in brand storytelling and content.
- Fluent in AI tools and excited to build an AI-enabled marketing funnel.
- Full-funnel thinker who understands how every channel, campaign, and asset contributes to overall growth.
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