Ad Performance Specialist

Job Title: Ad Performance Specialist

Location: DHA, KHI

About Us:
We are seeking a data-driven, results-oriented Ad Performance Specialist to join our dynamic marketing team. You will play a key role in optimizing our digital advertising efforts across multiple platforms, maximizing ROI, and driving customer acquisition.

Responsibilities:

• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct thorough analysis of ad performance and key metrics (CTR, CPA, CPC, ROAS).
• Collaborate with the creative team to ensure ads align with campaign goals.
• Develop and implement A/B tests to optimize ad copy, targeting, and creatives.
• Monitor budget spend, ensuring that campaigns are delivering on objectives.
• Generate detailed performance reports and provide actionable insights for stakeholders.
• Stay up-to-date with the latest trends in digital advertising and marketing technologies.

Qualifications:

• Proven experience managing ad campaigns on platforms like Google Ads, Facebook Ads, and others.
• Strong analytical skills and proficiency in using tools like Google Analytics, Facebook Ads Manager, and Excel/Sheets.
• Experience with programmatic advertising is a plus.
• Excellent understanding of key performance metrics (CPA, CTR, CPC, ROAS, etc.).
• Ability to manage budgets and prioritize campaigns effectively.
• Strong communication skills and ability to present data in a clear, actionable way.

Preferred:

• Min 2 years of Experience in related field
• Certification in Google Ads or Facebook Blueprint is a plus.

Share your resume on our WhatsApp
+92-336-807-9574

Job Type: Full-time

Pay: Rs100,000.00 - Rs125,000.00 per month

Work Location: In person