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Position Overview
We seek a proactive, organized, and tech-savvy Marketing Administrator to support the CXO and leadership team in executing marketing initiatives and ensuring operational consistency. This role blends daily execution with project coordination, content creation, CRM maintenance, and collaboration with our marketing agency. The ideal candidate is detail-oriented, eager to learn, and ready to grow their marketing career.
Key Responsibilities
- Work directly with the CXO to execute and manage multi-channel marketing campaigns
- Collaborate with our marketing agency to support strategic initiatives, campaign planning, and reporting
- Create, edit, and publish at least 8 content pieces monthly (blogs, newsletters, social media)
- Maintain and manage all company social media accounts, including scheduling and monitoring content
- Track engagement metrics and provide recommendations based on social media analytics
- Maintain CRM (Keap), ensuring data integrity, tagging, and segmentation
- Create and manage email marketing campaigns using Keap; monitor open and click-through rates
- Support SEO initiatives by updating website content, optimizing metadata, and tracking rankings
- Assist in the planning and coordination of trade shows, webinars, expos, and in-person events
- Answer inbound calls and open support tickets for the service team when necessary
- Conduct market research and competitor analysis to inform strategies
- Send LinkedIn outreach messages on behalf of the CEO and CXO to prospects
- Attend weekly marketing accountability/training sessions
- Clean and maintain internal documentation systems and create marketing SOPs and policies
Required Qualifications
- 1+ years of experience in marketing, administration, or a related role
- An associate’s or Bachelor’s degree in Marketing, Business, or a related field is preferred
- Proficiency with CRM systems (Keap preferred), email marketing platforms, and social media tools (e.g., Buffer, Meta Suite)
- Familiarity with SEO tools and Google Analytics
- Experience with Canva or Adobe Creative Suite is a plus
- Strong organizational, written, and verbal communication skills
- Detail-oriented with the ability to multitask in a fast-paced environment
Core Competencies
- Creativity: Able to develop engaging and innovative marketing content
- Accountability: Takes ownership of assigned tasks and deadlines
- Adaptability: Comfortable managing shifting priorities and new tools
- Strategic Thinking: Understands how execution ties into broader company goals
- Collaboration: Works effectively with internal teams, vendors, and leadership
- Communication: Can clearly articulate marketing concepts in writing and verbally
Benefits
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off, Holidays, and Birthday off
- Professional development and certification reimbursement
- Occasional travel for training and strategic collaboration
Job Type: Full-time
Pay: $45,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- This position requires that you travel 2-3 times per year. Are you willing to travel for work?
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person