Adventure‑Ready Social Media Manager for Fishing Trips & Branded Gear

Hook

• Love fishing, boats, and creating scroll‑stopping content?
• We’re looking for a freelance social media manager who wants to be on the water with us, capture the story, and turn it into content that grows our brand, followers, and sales.
• You’ll join select fishing trips, shoot and edit content, manage our social channels, and help market and sell our branded gear to a loyal (and growing) community.
• This is a flexible, part‑time contract role with lots of creative freedom and a clear path to more hours if you deliver results.

Who You Are

• You actually fish or love the fishing/boating lifestyle (you know the difference between “just a picture” and “trophy‑post material”).
• You’re comfortable on boats and around water, including early mornings and long days when needed.
• You’re a hands‑on creator: you shoot, edit, and post short‑form video (Reels/TikTok/Shorts) and photos yourself.
• You understand how to grow followers and engagement, not just “make pretty posts.”
• You’re self‑directed, hit deadlines, and communicate clearly without hand‑holding.

What You’ll Do

• Join scheduled fishing trips (Stuart) to capture raw content: video, photos, behind‑the‑scenes moments, and product shots.
• Turn trip footage into ready‑to‑post content: short‑form videos, reels, stories, carousels, and stills optimized for each platform.
• Plan and manage a simple content calendar for Instagram, TikTok, YouTube Shorts (and future channels as we grow).
• Write engaging captions, hooks, and CTAs that drive comments, shares, and clicks to our gear.
• Actively engage with followers and relevant communities (comments, DMs, collabs) to build a real fan base.
• Help design and execute basic campaigns to market, advertise, and sell our branded gear (drops, promos, giveaways, ambassador collabs).
• Track performance with simple dashboards: follower growth, reach, engagement, website clicks, and merch sales attributed to social.

Must‑Have Skills

• Proven examples of short‑form video content (Reels/TikTok/Shorts) you’ve shot and edited yourself.
• Strong visual eye: framing, lighting, and storytelling in fast‑paced outdoor environments.
• Comfortable with at least one editing tool (CapCut, Final Cut, Premiere, or similar).
• Working knowledge of social platforms and basic analytics (Instagram/TikTok insights, etc.).
• Clear written English for captions, hooks, and comments.

Nice‑to‑Haves

• Prior experience with outdoor, fishing, boating, or lifestyle brands.
• Experience running basic paid social campaigns to boost key content or product pushes.
• UGC background (creating “native” ad content that looks organic, not like a traditional ad).
• Basic product photography skills for branded gear (flat lays, lifestyle shots, unboxings).

Logistics & Compensation

• Freelance / contract role, starting part‑time with room to grow based on performance.
• Mix of on‑location (fishing trips, gear shoots) and remote work (editing, posting, engagement).
• Compensation: competitive project or monthly retainer, plus performance‑based bonuses tied to follower growth and gear sales (to be defined together).
• Location: ideally based in Stuart, FL area or able to travel for fishing trips.

Job Type: Part-time

Pay: $20.00 - $38.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Stuart, FL 34997