Advertising Specialist

<Job Overview>
We are seeking a dynamic and results-driven Advertising Specialist to elevate our brand presence across multiple channels. In this role, you will develop innovative advertising campaigns, optimize digital marketing strategies, and leverage data analytics to drive engagement and sales. Your expertise will help us connect with our target audiences effectively, ensuring our marketing efforts are both impactful and measurable. This paid position offers an exciting opportunity to contribute to a fast-paced marketing team committed to growth and creativity.

<Duties>

• Design, implement, and manage integrated advertising campaigns across digital platforms such as social media, search engines, email, and display networks.
• Utilize SEO best practices to enhance content visibility and organic reach.
• Develop compelling content marketing strategies that resonate with diverse audiences and support brand storytelling.
• Manage advertising sales initiatives by identifying new opportunities and nurturing client relationships.
• Use Adobe Creative Suite tools to create engaging visual assets for campaigns.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize ROI.
• Coordinate multichannel marketing efforts, including print advertising and E-commerce promotions, ensuring consistency across all touchpoints.
• Conduct research on market trends, competitors, and audience preferences to inform strategic decisions.
• Manage marketing automation platforms to streamline campaign workflows and nurture leads effectively.
• Oversee budget allocation for advertising initiatives, ensuring cost-effective spending aligned with campaign goals.

<Skills>

• Proven experience with SEO, social media marketing, and multichannel marketing strategies.
• Strong knowledge of digital marketing tools such as Google AdWords, Facebook Advertising, Google Analytics, and marketing automation platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Skilled in copywriting for various formats including ads, blogs, emails, and product descriptions.
• Familiarity with WordPress and basic HTML coding to manage website content updates.
• Expertise in performance marketing techniques aimed at maximizing conversions and sales.
• Ability to conduct thorough research and analyze data to inform campaign adjustments.
• Experience in B2B (business-to-business) marketing environments is a plus.
• Strong organizational skills in budgeting, project management, and product management processes. Join us as an Advertising Specialist and be part of a vibrant team dedicated to innovative marketing solutions that make a real impact!

Pay: $45,000.00 - $70,000.00 per year

Benefits:

• Employee assistance program
• Paid time off

Work Location: Remote