Advertising & Web Operations Lead

High-end, design-forward firm is seeking an in-person Digital Advertising & Web Operations Specialist to own the technical, performance, and operational side of marketing. This role focuses on website health, digital advertising, SEO, e-commerce functionality, and performance reporting.

This is a hands-on execution role that complements a separate Brand & Marketing Lead position. The ideal candidate is detail-oriented, analytical, and comfortable managing multiple digital systems while partnering with creative leadership.

Core Responsibilities

Website & Web Operations

• Maintain and optimize the firm’s website for performance, usability, and conversions
• Coordinate updates, landing pages, forms, and integrations
• Ensure site stability, speed, and best practices

E-Commerce Management

• Manage e-commerce functionality and product updates
• Ensure accuracy in product listings, pricing, imagery, and descriptions
• Support conversion optimization and customer experience

Digital Advertising

• Plan, execute, and manage paid digital campaigns (search, display, social, retargeting)
• Monitor budgets, performance, and ROI
• Optimize campaigns based on data and reporting

SEO & Analytics

• Own SEO fundamentals and ongoing optimization
• Track performance using analytics and reporting tools
• Provide clear, actionable insights to leadership

Print & Digital Advertising Coordination

• Manage digital and print ad placements as needed
• Ensure creative aligns with brand direction and campaign goals

What This Role Is NOT

For clarity, this role does not own:

• Brand voice or messaging
• Content creation or social strategy direction
• PR or event marketing

Those responsibilities sit with the Brand & Marketing Lead.

Ideal Candidate Profile

• 3+ years in digital marketing, web operations, or e-commerce roles
• Strong experience with websites, paid ads, SEO, and analytics
• Comfortable working with CMS platforms and e-commerce tools
• Data-driven, organized, and detail-oriented
• Able to collaborate closely with creative and leadership teams
• Comfortable working in an in-person environment

Compensation & Structure

Salary: Starting at $80,000 (DOE)

Location: In-person, Scottsdale, AZ

Status: Full-time

Growth Path: Opportunity to deepen ownership as digital operations scale

Why This Role Exists

This role supports:

• Predictable lead flow and conversion performance
• A stable, well-maintained website and e-commerce presence
• Data-informed decision-making
• Scalable marketing infrastructure