Adword Specialist /Paid search specialist

To provide result-oriented advertising and marketing activities designed to meet

customer needs. To achieve sustainable business growth through market

intelligence, creativity, and strategic vision, and to build an organization that

attracts, develops, and retains outstanding people.

An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing

campaigns for customers. S/he should be able to easily recognize and endorse

projects that can lead to the goals and progress of the company campaigns.

Responsibilities:

• Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if

required.

• Assist in the management and tracking of keyword bids, expenditure caps and other

primary account metrics.

• Manage and retain keyword list updates.

• Provide ideas for a creative copywriting.

• Provide suggestions and incorporate techniques for keyword resources, marketing

structuring, targeting, network display and other aspects of pay per click searching

in conjunction with the client 's objectives.

• Support the development of new paid search ads, ad groups and accounts and

support the formation of new paid search marketing initiatives.

• Track and compare search results and search success through primary search

channels.

Requirements and skills:

• 1-3 years of experience in Search Engine Optimization (SEO) Search Engine

Marketing (SEM) and Paid Search (PPC).

• BS / BA degree is required. Preferably in marketing or business fields.

• Google Ads certification might be required.

• Having worked in a marketing agency is preferred.

• Competent at the MS Office

• Highly skilled with Google Analytics, Bing Analytics and other web analytics

• Familiar with Ads 360, previously known as “DoubleClick Search”.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person