AEC Marketing Manager - Pursuits, Proposals, & Team Leadership

About Us

Headquartered in Winter Park, Florida, with offices in the U.S. and Australia, The Balmoral Group is a multidisciplinary consulting firm combining engineering, economics, environmental analysis, and data science. The firm values excellence, integrity, and a collaborative, people-focused culture with direct access to leadership.

The Balmoral Group is seeking a strategic AEC Marketing Manager to lead its proposal, pursuit, and marketing operations. This role is ideal for a professional who thrives at the intersection of business development, pursuit strategy, marketing operations, and brand communications within the AEC industry. As a key member of the management team, this individual will help shape overall growth strategy across markets, clients, and sectors while leading the firm’s day-to-day marketing and strategic pursuits, strengthening win strategies, and positioning the firm for competitive selection on key opportunities. The Marketing Manager will bring strong analytical and data-driven capabilities and thrive in a fast-paced, deadline-driven environment, with a demonstrated track record of leading AEC pursuits from kickoff through submission and interview, developing win strategies, and coordinating multidisciplinary proposal teams. This position offers the opportunity to collaborate with industry-recognized professionals in a supportive, engaging, and rewarding environment with competitive benefits.

Key Responsibilities

Marketing Team Leadership

• Integrate company pillars, vision, and business goals into marketing efforts.
• Manage, mentor, and develop a growing marketing team.
• Assign workload, establish priorities, and oversee execution of pursuit and proposal deliverables.
• Coach coordinators on proposal strategy, writing, production, and quality standards.
• Drive continuous improvement of pursuit processes, team efficiency, and deliverable quality.

Pursuits & Proposals

• Lead RFQ/RFP/SOQ responses from kickoff through final submission.
• Develop pursuit schedules, compliance matrices, outlines, win themes, and proposal strategy.
• Coordinate with principals, project managers, technical staff, and teaming partners.
• Lead shortlist interview preparation, presentation strategy, Q&A practice, and debriefs.
• Oversee QA/QC for proposal compliance, clarity, branding, and client focus.
• Ensure continuity, quality, and compliance with corporate and RFP standards

Marketing Operations & Content Systems

• Manage internal marketing systems, workflows, and tools supporting pursuit and proposal delivery.
• Direct maintenance of CRM data, project descriptions, resumes, boilerplate, photography, and content libraries.
• Lead development and enforcement of templates, standards, and systems that support faster, higher-quality responses.
• Lead internal marketing meetings and initiatives to align priorities, deadlines, and pursuit activities.
• Provide quality assurance across all marketing and proposal deliverables.
• Oversee creative development of visually compelling, client-focused marketing and pursuit collateral.
• Drive cross-team collaboration to streamline processes and improve efficiency across marketing operations.

Firmwide Marketing Strategy

• Partner with leadership to drive market positioning, client development, communications, and brand consistency.
• Translate business goals into actionable marketing plans, campaigns, collateral, and internal initiatives.
• Provide strategic oversight of marketing strategy, including measurement of ROI and performance metrics.
• Track pursuit metrics including hit rate, shortlist rate, proposal volume, and workload distribution.
• Use data-driven insights to improve pursuit strategy, resource allocation, and marketing effectiveness.
• Support digital marketing, thought leadership, and special projects as needed.

To Be Successful In This Position, You Will Have

• Bachelor's degree (Communications, Journalism, Marketing, or English preferred).
• 5+ years of marketing/proposal experience in architecture, engineering, or professional services, including experience leading RFQ/RFP/SOQ responses and managing marketing staff.
• Experience in developing marketing team members (direct reports).
• Proven ability to lead complex, high-value pursuits in a fast-paced environment.
• Strong understanding of public agency procurement (RFQ/RFP) process.
• Excellent technical writing, professional listening, and verbal communication skills.
• Ability to turn research and analysis into practical plans with timelines, structure, and budget considerations for leadership review and decision-making.
• Experience in creating and presenting company-wide or division-level marketing strategies to senior leadership, including clear recommendations supported by evidence-based data.
• Sensitivity to deadlines with a willingness to work necessary hours to meet them.
• Proficiency in Adobe, MS Office.

Work Environment: Work That Matters

Headquartered in Winter Park, Florida with offices in Tallahassee, Florida, Seattle, Washington, Sydney, and Queensland, Australia, The Balmoral Group combines engineering design expertise with economics, environmental analysis, and data science capabilities. The Balmoral Group has a personal, casual work environment with immediate access to decision makers.

The Balmoral Group offers a competitive benefits package including competitive pay, sabbatical leave, flexible hours, health insurance (with company paying 90% of your Health Care selection), retirement plan (including 401K with company contributions), paid time off (3 weeks’ vacation and 8 holidays), paid sick days as needed, paternity/maternity leave, tuition reimbursement, profit sharing, and paid career development (training, professional organization and licensure fees).

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Application Question(s):

• How many years of experience in the AEC industry?
• How many years of marketing management experience?
• How many direct reports have you had previously?

Work Location: In person