
Role and Responsibilities
Clinical and Administrative
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Perform professional consultations to assess patient skincare goals and develop individualized treatment plans aligned with provider care plans
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Perform aesthetic procedures, including but not limited to: SkinPen Microneedling, Hydrafacial, chemical peels, facials, dermaplaning, and extractions
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Demonstrate a thorough and evolving understanding of all products and services offered at Suncoast Skin Solutions
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Provide patient education on skincare, including product recommendations and adjustments to support treatment outcomes and reinforce provider-directed regimens
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Collaborate with providers to support continuity of care, including proactively identifying patients appropriate for aesthetic services (e.g., acne, pigmentation, aging concerns)
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Review daily schedules in advance to identify opportunities for aesthetic collaboration and service utilization
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Accurately document all patient interactions, treatments, and recommendations in the electronic medical record (EMR)
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Provide clear post-treatment instructions and home care guidance to support results and patient satisfaction
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Maintain treatment rooms and workspaces in compliance with OSHA and infection control standards
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Ensure all equipment is maintained and functioning according to manufacturer guidelines; escalate issues as needed
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Manage inventory of cosmetic and treatment products, including monitoring usage patterns and expiration dates
Patient Engagement & Retention
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Establish and maintain a consistent patient follow-up system to support retention, outcomes, and rebooking
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Conduct daily patient outreach (targeting approximately 5–10 patients per day) using approved communication tools, including:
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Post-treatment check-ins
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Re-engagement (“we miss you”) outreach
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Education and service reminders
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Develop and utilize standardized patient communication messaging to ensure consistency in tone, education, and brand alignment
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Track patient engagement and follow-up activity using designated systems (e.g., CRM or tracking tools)
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Identify and communicate trends in patient feedback, common objections, and gaps in service offerings
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Reinforce rebooking at the time of service and support long-term treatment planning for patients
Business Development & Growth
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Build and maintain a patient base through provider referrals, patient relationships, and consistent follow-up practices
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Identify and pursue local partnership opportunities (minimum expectation to evaluate and propose multiple local collaborations aligned with the patient demographic)
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Collaborate with local businesses and community partners to increase brand visibility and patient acquisition
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Actively cross-promote services in-clinic by identifying appropriate patients and coordinating with providers and team members
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Contribute to grassroots marketing efforts by providing insight into local trends, patient preferences, and growth opportunities
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Participate in and support cosmetic events, promotions, and marketing initiatives; take ownership of at least one initiative to drive engagement and growth
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Support the implementation and utilization of service menus, comfort menus, and in-office educational materials
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Participate in the development, alignment, and consistent execution of aesthetic treatment protocols across providers and locations
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Apply standardized service language, consultation approaches, and post-care guidance to ensure a consistent patient experience
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Provide ongoing feedback on service demand, including frequently requested treatments not currently offered
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Support evaluation and adoption of new services, including treatments appropriate for diverse skin types and conditions (e.g., darker skin types, rosacea, eye-area treatments)
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Complete required training and education to support new or expanded service offerings
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Promote and educate patients on retail products, addressing objections and recommending appropriate alternatives
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Track and communicate retail trends, including pricing objections, patient preferences, and product performance
Operational Support
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Cross-train in front and back office workflows to support clinic efficiency and patient experience
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Support implementation of workflows related to patient communication, service delivery, and follow-up processes
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Assist in maintaining consistency in operations across locations, including adherence to established systems and processes
Professional Expectations
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Demonstrates initiative, accountability, and ownership of both patient care and business outcomes
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Maintains focus and accuracy while performing detail-oriented and repetitive tasks
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Effectively manages time and prioritizes responsibilities in a fast-paced environment
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Adapts to change, including new services, protocols, and operational workflows
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Attends and actively participates in all required meetings, trainings, and continuing education
Communication
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Communicates clearly, professionally, and respectfully with patients and team members
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Adapts communication style to meet patient needs and comprehension levels
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Uses appropriate medical terminology and reinforces provider recommendations
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Demonstrates empathy, professionalism, and a patient-first approach
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Maintains consistent attendance, punctuality, and adherence to timekeeping procedures
Legal & Compliance
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Maintains patient confidentiality and ensures accurate, timely documentation
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Follows all guidelines for release of patient information
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Practices within scope of licensure, training, and competency
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Complies with all company policies and regulatory requirements, including OSHA and HIPAA
Core Competencies
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Strong attention to detail and organizational skills
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Proactive, solution-oriented mindset
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Ability to work independently and collaboratively
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Strong communication and interpersonal skills
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Accountability and follow-through on commitments
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Adaptability and ability to perform under pressure
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Positive attitude and openness to feedback
Physical Demands
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Prolonged standing, walking, and/or sitting
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Repetitive use of hands, wrists, and arms
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Frequent use of computers, phones, and medical equipment
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Ability to lift up to 25 lbs
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Occasional travel may be required
Qualifications and Education Requirements
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High school diploma required; Associate’s degree or higher preferred
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Active Florida aesthetician license
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1–2 years of experience in a dermatology or plastic surgery setting preferred
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Experience with EMR systems and general computer proficiency
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