Responsibilities include but aren't limited to
- Lead the affiliate marketing strategy for the MEA region, driving high-quality user acquisition and revenue growth.
- Own the execution of affiliate campaigns, from ideation through implementation and performance analysis.
- Work closely with our Growth Director, Affiliates and other team members in the department
- Identify, recruit, and onboard new affiliates to increase reach and drive user acquisition across the region.
- Build and maintain strong relationships with key affiliate partners, ensuring ongoing performance and growth.
- Collaborate with local teams to ensure regional strategies are tailored to market-specific needs, including local content, offers, and promotional strategies.
- Conduct regular performance reviews and report to senior management on the status of affiliate campaigns.
- Stay ahead of industry trends and innovations in affiliate marketing, constantly iterating and experimenting with new strategies.
- Leverage user and partner insights to refine the affiliate strategy and contribute to product and service improvements.
- Maintain clear communication with affiliates, keeping them updated on offers, brand guidelines, and key promotions.
- Monitor, analyze, and optimize affiliate campaign performance, identifying key trends, areas for improvement, and new growth opportunities.
- Take part in the whole growth experimentation cycle - from ideation through implementation and analysis
- Fulfill the quarterly strategy by owning tactics, campaigns, initiatives, and experiments for the affiliate channel
- Improve acquisition efficiency and maximize the contribution of affiliates as a channel by monitoring and optimizing conversion funnels
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
- Being creative and always thinking about ways to grow and reach our OKRs
- Working closely with other departments to gather insights from our users and partners to suggest improvements
Must haves:
- Bachelor s degree in a related field
- A growth mindset and data-driven decision-making approach
- 4+ years of experience in growth marketing (with a focus on affiliate marketing)
- Proven track record of managing affiliate program(s)
- Familiarity with and experience managing one or more affiliate marketing platforms like Impact, Partnerize, Rakuten Marketing, Commission Junction, Refersion etc.
- Strong understanding of digital marketing strategy
- Experience in data analysis on different platforms (e.g. Google Analytics, Adjust, Tableau, etc.)
- Strong verbal and written communication skills in English and at least one non-English language from the region
Nice to have:
- Prior experience or familiarity with statistics and data analysis
- Prior experience in the tech, telecommunications or eCommerce industry
- Certificates and courses in digital marketing and research methods
- Knowledge of eSIM and GSMA-related technologies and services
- Proficiency and practical experience in AI to enhance the ability to leverage innovative technologies in fostering and managing strategic alliances