AI Content & Brand Growth Specialist

Create. Innovate. Grow.

Help tell the story of one of the most technology-forward landscaping companies in the country.

At SunCo, we've been locally owned and operated in Omaha since 1991, building our reputation on quality work, strong relationships, and doing things the right way.

Today, we're aggressively investing in AI, robotics, automation, autonomous mowing technology, and digital systems that are transforming the landscaping industry. While many companies are still doing things the way they've always been done, we're actively building the future.

We're looking for an AI Content & Brand Growth Specialist who is passionate about creating content and leveraging AI tools—particularly Claude and Claude Design—to produce, organize, scale, and optimize content across our business.

This is a content-first position. Success in this role will be driven by your ability to create compelling content, leverage AI tools to improve workflows, grow audience engagement, strengthen our brand, and help tell the story of SunCo's innovation and technology journey.

This is a foundational role with significant ownership, creative freedom, and the opportunity to make a lasting impact on the future of SunCo.

Experience with Claude and Claude Design is strongly preferred and will be a major factor in candidate selection.

What You'll Do

Content Creation & AI-Powered Media Production

• Create photo, video, written, and digital content that showcases SunCo's people, projects, technology, innovation, and culture
• Utilize Claude and Claude Design daily to assist with content creation, planning, organization, ideation, editing, and workflow management
• Transform raw photos, videos, project updates, and field activities into engaging content across multiple platforms
• Develop AI-assisted workflows that increase content output, quality, and consistency
• Create short-form videos, reels, project spotlights, behind-the-scenes content, employee stories, and technology showcases
• Continuously explore new ways to leverage AI to improve content production and audience engagement
• Work directly with leadership to help communicate SunCo's vision and commitment to innovation

Social Media & Audience Growth

• Manage and grow SunCo's presence across social media platforms
• Develop strategies to increase audience engagement, followers, and brand visibility
• Understand how to maximize reach through tagging, linking, collaborations, partnerships, and platform best practices
• Monitor trends and identify opportunities to expand brand awareness
• Build meaningful engagement with customers, employees, partners, and the community
• Create content that strengthens SunCo's reputation as a leader in innovation and technology

Content Organization & Digital Asset Management

• Create and maintain a structured library of photos, videos, graphics, and digital assets
• Develop systems that make content easy to locate, repurpose, and deploy
• Build and maintain content calendars and publishing schedules
• Ensure consistency across all social media and marketing channels
• Establish scalable processes that improve efficiency and organization

Brand Development & Storytelling

• Help shape and strengthen the SunCo brand across all digital channels
• Showcase the company's investment in robotics, AI, automation, and industry innovation
• Tell authentic stories about our people, projects, customers, and technology
• Work closely with leadership to align content with company goals and growth initiatives
• Help position SunCo as one of the most forward-thinking companies in the green industry

What We're Looking For

Required Skills & Experience

• Strong content creation experience, including video, photo, and written content
• Proficiency with video editing tools and content production workflows
• Experience using Claude and/or Claude Design as part of a professional content creation workflow
• Strong understanding of AI-assisted content generation, organization, and media management
• Experience managing business social media accounts and growing audience engagement
• Strong understanding of social media algorithms, audience growth strategies, tagging, and engagement tactics
• Experience organizing and managing large content libraries including photos and videos
• Strong written and visual communication skills
• Ability to work independently and take ownership of projects
• Strong organizational skills and attention to detail
• Comfortable learning and adapting to emerging technology

Preferred Experience

• Advanced experience with Claude workflows and AI-powered content systems
• Photography and videography experience
• Experience with Canva, Adobe Creative Suite, Premiere Pro, Final Cut Pro, CapCut, or similar creative tools
• Experience creating reels, short-form video content, and social media campaigns
• Experience building or managing brand identity and messaging
• Experience in service-based businesses, landscaping, construction, trades, or home services

This Role Is Probably a Great Fit If You...

• Regularly use Claude or other advanced AI tools in your daily work
• Enjoy creating content more than managing meetings
• Love turning ideas into videos, posts, graphics, and stories
• Stay current on emerging AI tools and creative technology
• Enjoy experimenting with new workflows and finding smarter ways to work
• Are excited about helping build a technology-first company
• Want significant ownership and the freedom to create, test, and innovate

What Sets You Apart

• You're excited about AI, automation, and emerging technology
• You don't see AI as a buzzword—you actively use tools like Claude and Claude Design to create better content, move faster, and solve problems more effectively
• You understand how social media platforms actually grow audiences
• You're both creative and highly organized
• You see opportunities where others see routine
• You take initiative and don't wait to be told what needs to be done
• You thrive in environments that are constantly evolving and improving
• You're energized by the idea of building something meaningful from the ground up

Why SunCo?

• Be part of a company making serious investments in AI, robotics, and automation
• Help build a technology-first brand in a traditionally low-tech industry
• Work directly with leadership and have a real impact on company growth and brand development
• Step into a foundational role with significant ownership and creative freedom
• Join a locally owned company with a strong reputation and ambitious vision for the future
• Opportunity to grow alongside a company that embraces innovation and continuous improvement

Who Thrives at SunCo?

The people who succeed here are:

• Innovative and forward-thinking
• Highly accountable and dependable
• Comfortable with change and continuous improvement
• Excited by technology and new ideas
• Team-oriented but capable of working independently
• Driven to learn, grow, and make an impact

If you're passionate about content creation, AI-powered workflows, social media growth, digital storytelling, and helping build the future of a technology-driven company, we'd love to hear from you.

Pay: $50,000.00 - $63,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• claude: 1 year (Preferred)

Work Location: In person