We're a fast-growing US-based private label brand in the home textiles and apparel industry, and we are looking for a creative AI Content Creator to help is scale our Digital presence.
Content Production
- Create high-quality content using AI tools — visuals, videos, scripts, and concepts
- Produce UGC-style content that feels authentic, native, and unscripted — not "ad-like." This is critical for TikTok where polished content underperforms
- Develop content for Instagram Reels, TikTok, TikTok Shop, YouTube Shorts, and Facebook Reels
- Edit videos with strong focus on hooks (first 1–3 seconds), pacing, transitions, sound design, captions, and on-screen text
Category-Specific Output (Home Textiles)
- Bedding, Apparel "makeover" reveals, curtain styling videos, before/after room transformations
- Texture close-ups, fabric demos, packaging unboxings
- Seasonal content (holiday bedding, Legging, back-to-school dorm, winter cozy aesthetics)
- "Get the look" room styling videos tied to specific SKUs
- Affiliate-friendly demo videos that creators can replicate or remix
Volume & Cadence
- Define expected output (recommended: 15–20 finished short-form videos per day at minimum for TikTok algorithm traction)
- Maintain a content calendar synced with new product launches and sales team plans
- Repurpose top performers across platforms with platform-native edits (vertical 9:16, captions burned in for TikTok, etc.)
Collaboration
- Coordinate with your graphic design team for packaging shots, product imagery, and brand assets
- Work with the influencer/UGC team to support creator briefs with reference content
- Pull product specs and approved messaging from store sales team leads
Must-Have
- Hands-on video editing experience: SFX, transitions, fast cuts, hooks, captions, beat-matching
- Familiarity with: ChatGPT, Midjourney, Runway, Higgsfield, CapCut, or similar (add: Sora, Kling, Veo 3, ElevenLabs for voiceovers, Suno for AI audio)
- Ability to work fast, iterate quickly, and adapt to trends within 24–48 hours of trend emergence
- Strong understanding of TikTok algorithm, sound trends, and FYP behavior
- Native or near-native English fluency for script writing and on-screen copy
Should-Have
- Portfolio of short-form video work (required — ask for TikTok handles, not just a PDF)
- Experience with TikTok Shop affiliate content or shoppable video formats
- Understanding of US consumer aesthetics, slang, and humor (critical since this is a US-facing role)
- Basic copywriting for hooks and CTAs
Nice-to-Have
- Comfort with Adobe Premiere Pro
- Experience in home/lifestyle/décor categories
- Familiarity with TikTok Shop Seller Center and creator collaboration workflows
- Music licensing knowledge (Epidemic Sound, Artlist, TikTok Commercial Music Library)
Pay: Rs70,000.00 - Rs140,000.00 per month
Work Location: Remote