AI Marketing — Instructor / Mentor (Contract)

About Designlab

Designlab is one of the leading online learning platforms for digital, product, and UX design. More than 25,000 learners have completed our mentor-led programs, including teams and professionals from companies like Google, Salesforce, Capital One, and Uber.

Over the past year we’ve launched several successful AI-focused programs for designers—hands-on, practical, workflow-based—and we’re now expanding what we’ve learned into adjacent verticals, one of which is marketing. This role is part of a series of pilots as we explore what a high-impact AI learning experience for other verticals could look like.

About the Role

We’re looking for experienced marketing operators who use AI deeply in their day-to-day work—people who’ve actually run campaigns, built workflows, tested ideas, automated processes, or driven measurable results with AI tools.

This is a flexible contract role where you may participate as an:

Instructor (Live Sessions and Content Creation)

You’ll design and deliver live workshops as part of one of our pilot programs. Topics may include (but aren’t limited to):

AI SEO / AEO (optimizing for AI search + LLM-driven discovery)

AI-powered content pipelines (repurposing long-form into multi-channel assets)

AI for rapid creative testing and experimentation

AI for marketing automation (agents, Zapier, HubSpot workflows, CRM automations)

• AI for performance marketing workflows (ad creative, targeting exploration, market mapping)

You may also collaborate with our team to shape curriculum, examples, prompts, exercises, or templates.

Mentor (Small-Group Coaching + Practitioner Guidance)

You’ll support small groups of learners by:

Helping them apply AI tools to real marketing scenarios

Reviewing their work and giving concrete feedback

Guiding them through problem-solving and experimentation

• Offering tactical advice based on your lived experience

Mentoring typically requires fewer hours and is more conversational. Instructing requires preparation and live delivery. Candidates may opt into one or both tracks.

Who We’re Looking For

You’re a strong fit if you have:

Deep hands-on marketing experience

You’ve shipped campaigns, content, automation pipelines, SEO projects, or growth experiments—not just talked about them.

Real experience using AI to improve your workflow

This might include:

Creating or optimizing for LLM-based search

Using AI for SEO content planning, clustering, entity mapping

• Repurposing content at scale (video clips, long-form social, etc.)
  
Building automations using tools like Zapier, HubSpot, Notion, Airtable

Using AI for idea generation, analysis, or rapid testing

• Running experiments quickly using AI-powered creative or copy variations

Strong communication and teaching instincts

You don’t need to be a polished conference speaker.
But you do need:

Clarity in explaining complex ideas

Comfort interacting live with learners

Ability to create hands-on examples people can follow

• Willingness to break down your actual workflows

Bonus points if you’ve already:

Successfully taught a workshop, webinar, or bootcamp

Published a course, guide, or talk on AI + marketing

Worked at a well-known or high-growth company

Presented at an SEO / growth / marketing conference

• Have existing materials you could adapt

Time Commitment & Compensation

This is a flexible contract role.

Upfront hours are modest (prep + a single workshop or small-group mentorship).

• There is potential to scale into recurring workshops, expanded content, or ongoing mentorship depending on the pilot’s success and your desire for more hours.
  
• Compensation is competitive and based on experience, role type, and session scope. Compensation for workshop instruction is typically in the $100-$200 hourly range, with lower rates for mentorship alone.