AI Marketing Specialist (SEO & Advertising)

About Us:
Attic Bros is a forward-thinking Insulation company dedicated to leveraging technology and innovation to scale our brand. We’re looking for an experienced AI Marketing Specialist to join our team and drive measurable growth through intelligent SEO strategies and high-performing digital ad campaigns.

Job Summary
We are seeking a highly motivated and skilled AI Marketing Specialist (SEO & Advertising specific to the insulation industry) to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing, with a focus on search engine optimization (SEO) and advertising strategies specific to the market here in the Bay Area. This role involves leveraging AI technologies to enhance our online presence, drive traffic, and improve conversion rates across various platforms.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and visibility.
• Create content and designs to ensure campaigns align with brand goals
• Stay current with trends in AI-driven marketing specific to the market in the Bay Area, and SEO best practices
• Conduct keyword research to identify opportunities for content creation and optimization.
• Optimize website content, metadata, and HTML elements to enhance search engine performance.
• Analyze marketing data and performance metrics to identify opportunities for growth
• Utilize Google Analytics, Adobe Analytics, and other web analytics tools to track performance metrics and analyze user behavior.
• Manage link building initiatives to increase domain authority and improve search rankings.
• Collaborate with content creators to ensure alignment with SEO best practices in all digital content.
• Oversee the use of Google Search Console and Google Tag Manager for monitoring site performance and troubleshooting issues.
• Execute conversion optimization strategies to maximize lead generation and sales through e-commerce platforms.
• Stay updated on industry trends, algorithm changes, and emerging technologies in digital marketing and SEO.
• Manage social media accounts to enhance brand visibility and engagement.

Skills

• Proficiency in SEO tools and techniques, including keyword research, link building, and metadata optimization.
• Experience with conversion rate optimization (CRO)
• Strong understanding of web analytics tools such as Google Analytics and Adobe Analytics.
• Experience with content management systems (CMS) like WordPress.
• Knowledge of HTML, CSS, JavaScript, and their application in optimizing web pages for search engines.
• Familiarity with e-commerce platforms and digital marketing strategies including SEM (Search Engine Marketing).
• Ability to analyze data effectively to inform marketing decisions and strategies.
• Excellent communication skills for collaboration with cross-functional teams.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Experience in social media management. Join us in shaping the future of digital marketing through innovative AI solutions!
• Familiarity with marketing automation platforms (HubSpot, Zapier, etc.)
• Background in eCommerce or lead generation marketing

Why Join Us:

• Positive work environment
• Opportunity to experiment with cutting-edge AI marketing tools
• Growth Potential
• Bonus and Incentive Programs

Job Types: Full-time, Part-time

Pay: $75,000.00 - $120,000.00 per year

Expected hours: 25 – 40 per week

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person