AI Marketing Strategist

Job Summary

We are seeking an AI Marketing Strategist to lead our AI-driven marketing transformation initiatives. This role will focus on building robust business cases, designing agentic workflows, and mapping out comprehensive people, process, and technology roadmaps. The ideal candidate will be instrumental in delivering ROI, scalable content creation, and establishing best practices for an AI-first marketing organization.

Job Responsibilities

• Lead the development and implementation of AI marketing strategies that drive business growth and enhance customer engagement.
• Build and present business cases for AI initiatives, demonstrating potential ROI and strategic alignment with company goals.
• Design and optimize workflows that integrate AI technologies into existing marketing processes.
• Collaborate with cross-functional teams to map customer journeys and identify opportunities for AI-driven enhancements.
• Conduct data analysis and performance metrics evaluation to inform decision-making and strategy adjustments.
• Develop scalable content creation processes that leverage AI tools and methodologies.
• Establish best practices for AI marketing, ensuring alignment with industry standards and company objectives.
• Manage projects using agile methodologies to ensure timely delivery of marketing initiatives.
• Integrate technology solutions that support AI marketing efforts and enhance overall marketing performance.

Required Skills

• Proven experience in AI marketing strategy and implementation.
• Strong data analysis skills with the ability to interpret complex data sets.
• Knowledge of machine learning applications in marketing.
• Expertise in content creation and digital marketing strategies.
• Experience in business case development and workflow design.
• Proficient in project management and customer journey mapping.
• Ability to conduct ROI analysis and performance metrics evaluation.
• Strong cross-functional collaboration skills.
• Familiarity with technology integration in marketing processes.
• Knowledge of best practices development in marketing.
• Experience with agile methodologies.

Ideal Candidate Profile

The ideal candidate will possess a blend of strategic thinking and hands-on experience in AI marketing. They will be a proactive problem solver with a passion for leveraging technology to enhance marketing effectiveness. Strong communication skills and the ability to collaborate with diverse teams are essential. The candidate should be adaptable, innovative, and committed to driving measurable results in a hybrid work environment. Experience in the financial services industry is a plus.

Job Type: Contract

Pay: $90,000.00 - $120,000.00 per year

Work Location: Remote