AI Search & SEO Specialist

Responsibilities

• Serve as the main point of contact for our technical SEO development team, prioritizing monthly tasks, coordinating weekly alignment, and validating all technical implementations (schema, ADA compliance, image optimization, FAQs, etc.).
  
• Build and maintain monthly SEO and AI Search roadmaps that align with client goals, Growth Strategist strategies, and evolving search algorithms.
  
• Conduct in-depth keyword, entity, content, competitor, and AI Search visibility research to inform holistic search strategies.
  
• Optimize on-page elements including titles, meta descriptions, headers, schema markup, canonicalization, image attributes, and link structures.
  
• Lead the adoption and validation of structured data, ensuring accuracy and adherence to best practices. You’ll be responsible for overseeing this activity which is completed by our technical SEO development team.
  
  
  
• Research and recommend emerging AI Search monitoring tools (SGE/AI Overviews visibility, entity extraction, structured data testing, etc.).
  
• Create SEO- and AI Search-informed blog content briefs, ensuring writers can produce high-performing, high-quality content.
  
• Track, analyze, and report on keyword rankings, organic traffic trends, entity visibility, AI Search exposure, and page experience insights.
  
• Monitor algorithm updates (Google, Bing, SGE, Perplexity, etc.) and translate learnings into actionable recommendations for clients.
  
• Maintain and improve internal AI Search & SEO processes, SOPs, templates, and QA systems for consistency and scale.
  
• Support Growth Strategists by providing search strategy recommendations, insights, and occasional expert participation on client calls when needed.
  
• Partner with Paid Search, Content, and HubSpot teams to create integrated cross-channel strategies that compound results.
  
• Drive continuous improvement in our SEO productization including new offerings, frameworks, and thought leadership.
  
• Champion a culture of experimentation (testing FAQs, schema adjustments, UX improvements, etc.)

Required Skills and Attributes

• 2–4+ years of hands-on SEO experience, including technical, on-page, and content strategy.
  
• Strong content SEO expertise - including the ability to create detailed keyword maps and conduct strategic keyword research.
  
• Strong working knowledge of schema markup, structured data testing, and best practices.
  
• Familiarity with AI Search: SGE/AI Overviews, multimodal search changes, entity optimization, and emerging search behaviors.
  
• Ability to translate complex SEO concepts into clear, actionable plans for non-SEO specialists.
  
• Strong analytical skills with experience in GA4, GSC, and SEO tools such as Ahrefs, SEMrush, or Similarweb.
  
• Comfortable working cross-functionally and managing projects with multiple stakeholders.
  
• Exceptionally organized, detail-oriented, and proactive in staying ahead of industry changes.
  
• Self-directed, curious, and eager to build new processes and frameworks.
  
• Prior agency experience.
  
• Ability to live up to our company core values of Selfless, Driven, Scrappy, Flexible, and Magical.

Bonus Skills and Attributes

• Familiarity with accessibility (ADA) best practices.
• Experience with HubSpot, especially its CMS and SEO tools.
• Experience with WordPress and other CMS tools
• Background in AI tools (e.g., content optimization, keyword clustering, entity modeling platforms).
• Understanding of front-end basics (HTML/CSS/JS) for technical SEO collaboration.
• Experience working with or managing external dev/SEO teams.
• Passion for experimentation and building new internal systems.

What You’ll Gain

A Career Path with Intention

We don’t hire for a static role, we develop specialists into leaders. You'll have access to structured growth paths including the ability to cross-train in:

• HubSpot operations & automation
• Paid Search
• Content strategy & production
• RevOps
• UX/UI & design
Technical SEO development workflows

Workplace Benefits

• 4 weeks of PTO + paid holidays
• Fully remote work environment
• Benefits package (health, dental, vision)
• Company-paid volunteer hours
• Work at a Certified B Corporation committed to people-first culture
A team that values innovation, autonomy, and meaningful work

Impact You Can See

Your strategies will shape real client results, improve our agency operations, and influence how we evolve our AI Search & SEO offering for the future.