Amazon PPC & FBA Optimization Specialist

Job Summary
We are seeking a dynamic and results-driven Amazon Marketplace & Advertising Specialist to lead our brand’s growth within the US market. This role offers an exciting opportunity to harness the power of e-commerce and digital marketing strategies to elevate product visibility, optimize sales performance, and drive brand engagement on Amazon’s platform. The ideal candidate will possess a passion for e-commerce, a keen eye for analytics, and expertise in advertising campaigns across multiple channels. Join us to shape innovative marketing initiatives that captivate consumers and maximize revenue potential in a fast-paced, competitive environment.

Duties

• Manage and optimize product listings on Amazon Marketplace, ensuring high-quality content, accurate descriptions, and compelling imagery to enhance discoverability and conversion rates.
• Develop and execute targeted advertising campaigns using Amazon Advertising (including Sponsored Products, Sponsored Brands, and Display Ads) to boost product visibility and sales performance.
• Conduct comprehensive keyword research using SEO best practices to improve organic rankings and integrate relevant keywords into product titles, descriptions, and backend search terms.
• Coordinate multichannel marketing efforts by leveraging social media platforms, email marketing, content marketing, and print advertising to increase brand awareness across diverse channels.
• Utilize marketing automation tools and analytics platforms such as Google Analytics and Amazon Seller Central reports to monitor campaign performance, analyze data trends, and adjust strategies for optimal ROI.
• Collaborate with cross-functional teams including product management, creative design (Adobe Creative Suite), and sales to develop engaging content that aligns with brand messaging and customer needs.
• Manage advertising budgets efficiently while tracking key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall sales growth.

Skills

• Strong knowledge of Amazon Marketplace operations, including listing optimization, inventory management, and order fulfillment processes.
• Expertise in digital marketing channels such as SEO, social media marketing, B2B marketing, email marketing, and performance marketing strategies.
• Proficiency with advertising platforms including Amazon Advertising (Amazon AdWords equivalent), Facebook Advertising, Google AdWords, and other paid media tools.
• Experience with content creation tools like Adobe Creative Suite (Photoshop, Illustrator) for developing engaging visual assets.
• Solid understanding of HTML basics for listing customization and website integration; familiarity with WordPress is a plus.
• Analytical mindset with experience using Google Analytics, Amazon Analytics tools, and other data sources to track campaign effectiveness and inform decision-making.
• Excellent research skills combined with copywriting expertise to craft compelling product descriptions and promotional content.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in budgeting, scheduling, and reporting. Join us as an Amazon Marketplace & Advertising Specialist if you’re eager to leverage your digital marketing expertise in a vibrant e-commerce environment! Bring your creativity, analytical skills, and passion for online retail success — together we’ll drive impactful results that elevate our brand presence across the US market!

Job Types: Full-time, Part-time

Pay: $50,540.36 - $60,865.81 per year

Expected hours: 20 – 40 per week

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Work Location: Hybrid remote in Ontario, CA 91761