AMET Zone Brand Lead - Cough & Heartburn

About The Job

At Opella Healthcare, we are united by one shared Mission – we work passionately every day, to put Health in Your Hands . We are committed to making healthcare as simple as it should be, thus helping people help themselves. This Mission is the core of our philosophy, driving all that we do to focus on people—our consumers, customers, healthcare professionals, employees, and the Opella Brands that support them.

As a top three global player in Consumer Healthcare, we are raising the bar with a bold ambition to grow, perform, and outpace the market. We aim to build a more agile and responsive organization capable of delivering our Vision and Mission.

To achieve this, we need exceptional talent to shape Opella’s future and help us succeed. Together, we embrace our Challenger spirit, driven by our commitment to be Outcome-obsessed, Courageous, Radically Simple, and All-In Together.

Job Purpose

Zone Brand Lead, AMET responsible to build loved brands and deliver market share / financial growth targets by showcasing end-to-end marketing excellence & uplifting capabilities of broader team.

Owns and drives end-to-end marketing for Brands in Scope across AMET from strategy to execution including brand building, consumer understanding & insights, market analytics, innovation, integrated consumer / HCP communication and KPI tracking to drive in year growth and future growth opportunities.

Key Accountabilities

• Brand plan & strategy : Lead, deploy, embed consumer centred, data backed ‘one’ zone strategic plan working with cross functional teams, aligned with global strategy where applicable.

• Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands.

• Leadership : Lead, coach and inspire brand managers, agency partners & cross functional teams to ensure excellence in 360 execution.

• Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic & tactical growth opportunities. Bring the consumer ‘inside Opella building’ and champion their needs and how our brands can best serve them.

• Innovation : Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams.

• Consumer / HCP Engagement & Experience Plan : Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming.

• Business management : Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritisation and mapping progress against top deliverables.

• Performance focus: Drive results focus, build monthly cadence for team to stay on top of what’s working / what’s not working and taking action proactively to course correct or scale fast.

Core competencies

• Consumer 1 st mindset & approach

• Leader with ability to motivate and influence teams who may not be direct reports

• Strategic brand builder

• Data user, believer in forward looking analytics, performance driven

• Innovative, open and curious to continuously learn & improve

• Ability to balance long-term strategic priorities with short-term business needs

• Strong communicator and storyteller

• Business focused and relish problem-solving

• Agile mindset, flexibility to adapt to constantly changing business needs and environment
  

Experience & Qualification:

• Senior (>12 years' work experience) marketing professional w/ background in consumer goods and/or consumer healthcare

• Experience in local and regional roles, multi country experience

• Previous management experience of multiple direct reports

• Proven success in growing brands / categories

• Financial and P&L acumen

• Sales, Trade Marketing and / or E-commerce experience

• Innovative, open and curious to continuously learn & improve

• Degree in Marketing / Business Administration or similar.

WHY US?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers