Analyst, Marketing (Digital Media Performance)

The Analyst, Marketing (Digital Media Performance) manages and optimizes paid digital media campaigns, collaborates with cross-functional teams, analyzes performance data, and presents insights to leadership. Position works hybrid based in San Juan, PR.

• Execute, monitor, and optimize paid media campaigns across search, social, programmatic, affiliates, and display.
• Partner with Content Marketing and Creative Team to A/B test messaging and creative.
• Collaborate with Analytics Team in the creation of dashboards and reports to track campaign ROI, CPA, and funnel conversion rates.
• Support development of attribution models and provide insights for channel mix optimization.
• Conduct competitive benchmarking and recommend bid/budget adjustments based on performance.
• Collaborate with the Marketing Technology Team to ensure clean tagging, UTMs, and automation setup.
• Prepare performance reports and present insights to leadership.
• Stay up to date with digital trends.
• Other duties may be assigned.

• Bachelor’s degree in Marketing, Advertising, Communications, or related field required.
• Two (2) to three (3) years of hands-on experience with Google Ads, Meta Ads, and programmatic platforms required. Experience with Google Analytics, Data Studio, Looker, or Power BI is highly desirable. Experience running A/B and multivariate tests preferred.
• Familiarity with marketing automation/CRM tools is a plus.
• Minimum education and experience required can be substituted with the equivalent combination of education, training and experience that provides the required knowledge skills and abilities.
• Proficiency in MS Office (Excel, Outlook, Word) and other business applications required.
• Fully bilingual - Spanish and English (verbal and written) required.

• Legally authorized to work in the US is required. This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization.
• Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.