Analyst – Product & Marketing

Charles Technologies is a dynamic startup based in Chennai, focused on building innovative mobile and web applications that elevate user experiences. We are seeking a skilled and passionate Analyst – Product & Marketing to join our growing team in Chennai to ensure the quality and reliability of our cutting-edge digital products.

Job Title: Analyst – Product & Marketing

We are looking for a data-driven and strategic Product Analyst to join our Product & Marketing team. This role is key to driving insights that shape product development, optimize user journeys, and enhance marketing performance. You will collaborate across teams to deliver actionable recommendations that improve customer experience and business outcomes.

Key Responsibilities

Product Performance & Funnel Analytics

• Analyze user behavior across the product lifecycle: acquisition, onboarding, engagement, monetization, and retention.
• Identify drop-offs and friction points in conversion funnels to improve product usability and customer retention.
• Build and maintain dashboards to monitor KPIs such as DAU/MAU, ARPU, CLTV, churn rate, and session duration.
• Segment users based on behavior and value to support personalized product experiences and targeted marketing efforts.

Marketing Analytics & Campaign Optimization

• Evaluate marketing campaign performance across digital channels to assess ROI and conversion effectiveness.
• Analyze user acquisition funnels and retention strategies to support growth initiatives.
• Provide insights to guide audience targeting, messaging, and media planning.
• Support go-to-market strategies with post-launch performance reviews and optimization recommendations.

Product Experimentation & Insights

• Define success metrics and hypotheses for new product features and enhancements.
• Collaborate with product managers and designers to run A/B tests and interpret results.
• Analyze feature adoption, user feedback, and business impact to inform product roadmap decisions.

Reporting, Tooling & Visualization

• Create intuitive reports and visualizations.
• Ensure accurate tracking of user actions and product events via analytics platforms (e.g., Amplitude, Mixpanel, Firebase).
• Present insights through compelling storytelling to stakeholders across product, marketing, and leadership teams.

Ad-Hoc & Exploratory Analysis

• Conduct deep dives into product and marketing data to uncover trends, opportunities, and user motivations.
• Deliver insights that influence product strategy, customer engagement, and marketing effectiveness.

Qualifications

• MBA preferred.
• 2–5 years of experience in product or marketing analytics.
• Strong proficiency in SQL and data visualization tools.
• Experience with A/B testing frameworks and behavioral analytics.
• A strong interest in user behavior, product strategy, and data-driven decision-making.

Perks & Benefits

• Central Location: Office in the heart of Chennai with parking and easy access to public transport including buses and Chennai Metro.
• Meals & Refreshments: Complimentary lunch, tea/coffee, snacks, and refreshments.
• Insurance: ICICI Lombard Family Group Insurance with coverage of INR 5.0 Lakhs (Self + Spouse + Up to 2 Children).
• Professional Development: Opportunities for continuous learning, certifications, and career growth.
• Team Culture: Regular team outings, events, and a collaborative work environment.
• Recognition Programs: Initiatives to celebrate and reward exceptional performance.

How to Apply

Interested candidates can apply via LinkedIn or email their resume to careers@charles-technologies.com. Join us at Charles Technologies and help shape the future of mobile and web applications through quality-driven development!