Analytics, Tag Management, Data and Reporting Specialist

AccuraCast advises the world’s largest enterprises on strategies to improve marketing performance in a future without third-party cookies, and traditional performance tracking mechanisms. We are looking for the smartest, sharpest minds to join our team and shape the future of digital performance measurement. The ideal candidate will…

• Have hands-on expertise in marketing performance reporting and data operations
• Be able to identify patterns and anomalies in datasets easily
• Have a very good grasp of collecting, processing and analysing large scale media data.
• Understand data infrastructure and data operations.
  
  

Job Responsibilities

You will provide deep expertise in shaping marketing data strategies. You will help clients migrate from Universal Analytics to GA4, implement advanced GTM (Google Tag Manager) solutions including data layer setup, configure data structures and pipelines for our clients, as well as customise their platforms with client data or technology. This will include:

• Data Pipelines design & delivery
• Consult on marketing analytics solutions
• Deployment and maintenance
• Marketing data flow planning
• Training clients to optimise use of Analytics data
  
  

Responsibilities

Development of new data-driven marketing capabilities will be an integral part of your responsibilities. You will also help define and design highly accessible and actionable media and sales information and insights (reports) for executives of all levels to track Key Performance Indicators (KPIs) and gather insights on their marketing performance. This will include:

• Dashboard design, build and maintenance
• Working with systems such as Google Data Studio, Adobe Experience Cloud, Tableau & Power BI
  
  

You will use knowledge of analytics solutions, tools and data platforms to scope, deliver and optimize client solutions to the highest standards.

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Requirements

• Minimum 3 years of experience in Analytics / GTM / data operations, reporting, dashboarding, or a related business intelligence practice.
• Experience with GA4, server-side reporting, and GTM server setup is highly desirable.
• Experience of working in a marketing agency is highly desirable
• Experience in campaign performance reporting or programmatic performance reporting is highly desirable.
• Strong functional understanding of data and data infrastructure.
• Candidates must have at least a Bachelor’s Degree.
  
  

We Offer

Job title: Analytics, Tag Management, Data and Reporting Specialist Locality: Hybrid (WFH + Client site) Region: Central London Country: United Kingdom Job type: Full time Hours: 40 hours per week Base salary: £30,000 – £60,000 / year Benefits: Private medical insurance, private pension, 28 days annual leave, cycle scheme

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